Full-Time

Creative Strategy Manager

Posted on 8/20/2024

Linqia

Linqia

51-200 employees

Influencer marketing platform for enterprises

Consulting
Consumer Software

Senior, Expert

San Francisco, CA, USA

Requires in-office presence in San Francisco 2 times a week.

Category
Project Management
Strategy Development
Art, Graphics & Animation
Business & Strategy
Required Skills
Social Media
Canva
Requirements
  • 7-12 years experience in creative and/or social and/or content strategy
  • At least 1 year of managerial experience
  • Experience working with creators
  • Strong background in either art direction, copywriting, or creative strategy
  • Bachelor’s degree or equivalent
  • Located in the SF area and able to commute to the office 2 times a week.
Responsibilities
  • Assist with and develop process improvements for employee growth, development, and hiring
  • Collaborate with the Head of Creative Strategy on team goal setting, tracking, and delivery
  • Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team
  • Act as a people manager for more junior team members (number TBD, dependent on experience level)
  • Ideate on insight-driven creator campaign ideas for our clients
  • Lead the creation of Tiger Team and War Room proposals
  • Design slides for proposals and proactive decks (using Canva)
  • Create social media mocks, including editing images and copywriting, for proposals and proactive decks
  • Craft creative briefs for creators, including sourcing music and designing mood boards
  • Give creators feedback on their creative concepts to up-level their creative executions
  • Act as a thought leader when speaking about social media and influencer creative trends internally and within the industry

Linqia operates as an influencer marketing platform that helps large enterprises achieve measurable returns on their marketing investments. The platform focuses on creating targeted influencer campaigns for well-known brands like McDonald's and One A Day, aiming to enhance brand awareness, engage consumers, and increase sales. Linqia's approach combines technology and creative strategy, managing all aspects of influencer marketing from selecting influencers to optimizing content based on performance metrics. This full-service model sets Linqia apart from competitors who may focus solely on technology or creative services. The company's goal is to deliver guaranteed ROI for brands, ensuring they see tangible results from their marketing efforts.

Company Stage

Series A

Total Funding

$3.3M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Linqia's Creator Council fosters deeper brand-creator collaboration, enhancing campaign effectiveness.
  • The VFX Creator Network offers high-production visuals, appealing to brands seeking standout content.
  • Partnership with NetBase Quid enhances social listening, improving influencer identification and strategy.

What critics are saying

  • Metrics-driven demands may strain Linqia's resources for continuous analytics upgrades.
  • VFX Creator Network faces differentiation challenges in a crowded high-production content market.
  • Healthcare Creator Network may encounter regulatory scrutiny and compliance challenges.

What makes Linqia unique

  • Linqia guarantees influencer ROI, setting it apart in the influencer marketing industry.
  • The Resonate platform offers real-time analytics and custom metrics for brands.
  • Linqia combines technology and creative strategy for comprehensive influencer campaign management.

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Benefits

Medical, vision, dental

Stock options

401k

Flexible scheduling & WFH

Unlimited PTO

INACTIVE