Full-Time

Global Sales Marketing Manager

Posted on 9/5/2024

Trustpilot

Trustpilot

1,001-5,000 employees

Online platform for consumer reviews

Enterprise Software
Consumer Goods

Mid, Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Adobe Creative Suite
Marketing
Requirements
  • Proven history of marketing, preferably within a SaaS/ tech-centric global organization.
  • Experienced in writing briefs and developing value propositions and GTM / Sales collateral.
  • Proficient in both written and verbal communication skills with the ability to communicate across multiple stakeholders.
  • Demonstrate basic design skills and experience with tools such as Adobe Creative Suite, or similar, to produce visually engaging and brand-aligned marketing materials.
Responsibilities
  • Create best-in-class sales collateral and other enablement assets including comprehensive pitch decks, one-pagers, case studies, and whitepapers that put our customers first - from SMBs to multinational enterprises - and align with Trustpilot’s B2B value proposition, brand and messaging.
  • Work closely with the Commercial teams by participating in call listening, internal Voice of the Customer (VoC) sessions, and customer interviews. Use these insights to refine collateral and ensure alignment with customer needs and expectations.
  • Deliver initiatives to enhance conversion rates (CVR) and customer lifetime value (LTV) across the full customer lifecycle stages including a Sales and Customer Success enablement strategy.
  • Craft audience-centric messaging that ensures consistency and alignment with positioning across all customer touch points.
  • Develop and operationalize a clear and consistent process for socializing new materials, sunsetting old, and working with Commercial champions to drive adoption.
  • Stay on top of the competitive landscape and keep Commercial teams informed with up-to-date and digestible information.
  • Track and evaluate campaign and activity performance on an ongoing basis and suggest optimizations that improve results and scale successes.

Trustpilot connects consumers with businesses through customer reviews, allowing individuals to share their experiences about various products and services. This platform helps other consumers make informed decisions while encouraging businesses to enhance their offerings based on feedback. Trustpilot is accessible to everyone globally, serving both consumers and businesses. It operates on a free model for consumers to write and read reviews, while businesses can subscribe to paid services that offer features like analytics and review management tools. Trustpilot maintains the integrity of its platform through transparency measures, such as its Transparency Report, which builds trust among users. The goal of Trustpilot is to facilitate better purchasing decisions for consumers and to help businesses improve their services through customer insights.

Company Stage

IPO

Total Funding

$173.8M

Headquarters

Copenhagen, Denmark

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Trustpilot's IPO in 2021 raised significant capital on the London Stock Exchange.
  • The launch of AI features enhances consumer insights for premium users.
  • Collaborations with e-commerce platforms can increase Trustpilot's visibility and integration.

What critics are saying

  • Emerging competitors like Trustify360 may challenge Trustpilot's market share.
  • The removal of 3.3 million fake reviews highlights challenges in maintaining authenticity.
  • AI features for premium users may create dissatisfaction among non-paying users.

What makes Trustpilot unique

  • Trustpilot offers a global platform with over 58 million reviews and 270,000 domains.
  • The company provides transparency through its Transparency Report, enhancing trust and authenticity.
  • Trustpilot's AI feature offers premium users insights into customer behavior and market dynamics.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

INACTIVE