T

The Greater Change

Brand Marketing Manager - Real Estate Brand & Project Launch

Brand & Creative MarketingPosted on Nov 7
Full-timeDubai - United Arab Emirates

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 8 years of marketing experience, ideally within real estate, hospitality, luxury, or another brand-led industry.
  • Proven experience developing brand strategies and building brands from concept through launch.
  • Strong experience leading project launches, integrated campaigns, creative production, and sales marketing.
  • Experience appointing and managing brand, creative, public relations, production, and events agencies.
  • Experience working with senior stakeholders and cross-functional teams.
  • Strong brand strategy, campaign, and project management skills.
  • Excellent creative judgment and attention to detail.
  • Ability to manage multiple brands, launches, and workstreams simultaneously.
  • Strong agency, vendor, and budget management skills.
  • Effective collaboration across Sales, Digital Marketing, Design, Development, Technology, and Public Relations.
  • Excellent written, verbal, briefing, and presentation skills.
  • Arabic language skills are advantageous but not essential.
  • Familiarity with the Dubai real estate market and UAE advertising requirements is advantageous.

Responsibilities

  • Translate the CMO’s vision and business objectives into brand and marketing strategies for the company, its wider brand portfolio, and individual developments.
  • Lead brands from initial concept to launch, including research, positioning, naming, proposition, messaging, brand architecture, identity, and creative direction.
  • Ensure each brand and project has a distinctive identity while remaining aligned with the overarching portfolio strategy.
  • Lead the request for proposal process, selection, appointment, and management of brand and creative agencies.
  • Develop integrated campaign strategies and plans for corporate initiatives, project launches, sales milestones, and key brand moments.
  • Lead the development of campaign creative, content, brochures, renders, films, presentations, signage, hoarding, and other marketing assets.
  • Brief and manage creative, content, photography, videography, and production partners.
  • Ensure content and creative work is accurate, culturally appropriate, on-brand, and compliant with applicable UAE advertising requirements.
  • Manage the marketing production calendar to ensure assets are approved and delivered on time.
  • Develop and deliver go-to-market plans for new project launches in partnership with the CMO, Sales, Design, Development, and relevant internal teams.
  • Define launch requirements, milestones, dependencies, and approval processes to ensure marketing readiness.
  • Oversee marketing requirements throughout the launch journey, from teaser and pre-launch through launch and post-launch activity.
  • Lead development of sales galleries, show units, customer experience spaces, sales collateral, and broker enablement materials.
  • Coordinate co-branded activity with hospitality brands, branded-residence partners, brokers, and channel partners.
  • Plan and deliver project launches, investor previews, sales galas, broker events, and other brand experiences.
  • Manage event concepts, guest experience, production, logistics, vendors, and on-the-day delivery.
  • Oversee the company’s participation in relevant exhibitions and industry events.
  • Coordinate marketing input into the Consumer Experience Centre’s content, activations, and event programming.
  • Work with the CMO and public relations agency to develop communications plans for the company, its leadership team, and individual projects.
  • Oversee press releases, media materials, corporate announcements, thought leadership, executive profiling, and launch communications.
  • Support internal communications for key company milestones and business updates.
  • Maintain a central library of approved messaging, fact sheets, biographies, FAQs, and press materials.
  • Work with the CMO and Head of Marketing to identify budget requirements and deliver assigned activity within approved budgets.
  • Track expenditure and flag potential variances, risks, or additional requirements.
  • Guide Marketing Executives responsible for campaign implementation and ongoing project marketing.
  • Coordinate with the Digital Marketing Manager to align brand, campaign, social media, and digital activity.
  • Work closely with Sales, Design, Development, Technology, and other teams to align requirements and delivery timelines.
  • Provide regular updates to the CMO on progress, expenditure, outcomes, and risks.

Desired Qualifications

  • Familiarity with the Dubai real estate market and UAE advertising requirements.
  • Arabic language skills.

About the Company

The Greater Change

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
Not listed

Recently Posted Jobs

Explore more opportunities at The Greater Change

See more jobs