Growth Marketing Manager

About OpsLevel

OpsLevel is the leading internal developer portal designed to help engineering teams build, ship, and maintain software better than ever. We believe that developer portals are a critical part of a great developer experience. With customers like Duolingo, Okta, Keller Williams, and Hootsuite, we know that the best businesses in the world prioritize a great developer experience in order to beat the competition.

We're a fully-remote team of folks who care deeply about the daily lives of developers, with team members across North America. OpsLevelers live our company values on a daily basis and when we’re not heads-down on a project or collaborating in real-time over Zoom, we're competing in trivia over lunch or sharing the latest fur baby photo in #pets-to-make-you-live-longer.

Our culture and values are very important and ground us in how we interact as one team:

Growth Mindset - Get comfortable with being uncomfortable

Focus & Efficiency - Keep the main thing the main thing, and get it done

Empathy - Think of others; think of your users

Intellectual Honesty - The best solution is more important than anyone's ego

Simplicity

About the Role

We’re looking for a hands-on, versatile Growth Marketing Manager who can flex across the full spectrum of demand generation and growth marketing. You’ll work closely with the Head of Marketing and Product Marketing Manager to create campaigns that resonate with developers, optimize our digital presence, and fuel pipeline growth.

This isn’t a “manage-the-managers” role — it’s a roll-up-your-sleeves, get-it-done opportunity for someone who can think creatively, experiment often, and execute with precision.

What You’ll Do

• Website Optimization: Run A/B tests, implement CRO best practices, and manage landing page updates for our campaigns.

• Lifecycle Marketing: Own our email calendar - execute and optimize email, nurture, and re-engagement campaigns to deliver a delightful experience for our audience.

• Advertising: Run high-performing ad campaigns on Google, LinkedIn, and have opinions about other channels we should expand into.

• Creative: Bring fresh, outside-the-box ideas to reach and engage developer audiences.

• Cross-Functional Collaboration: Partner with sales, product marketing, and other teams to align messaging and campaigns.

• Reporting & Analysis: Track KPIs, analyze performance, and recommend optimizations.

• AI-Forward Operations: You’re comfortable leveraging AI-native tools to automate processes that support the GTM organization (think: tools like n8n, Zapier, and La Growth Machine).

What We’re Looking For

• 5+ years of demand gen or growth marketing experience with ownership of multiple (two or more) channels (email, paid ads, SEO, social, etc.).

• Proven experience moving fast and making things happen; we want to hear how you’ve moved the needle in a fast-paced environment.

• Developer tools experience or a strong understanding of what resonates with engineering leaders and technical buyers.

• Strong hands-on execution skills — you know tools like HubSpot, Google Analytics, and ad managers like the back of your hand.

• Data-driven mindset with a knack for spotting opportunities and testing new ideas.

• Creative problem-solver who thrives in a fast-paced startup environment.

• Excellent communicator and collaborator.

• Proactive problem solver who acts with urgency and intention.

• Must be based in the Greater Toronto Area (we consider this within ~120km) and can join us in the office 2x per month.

Nice-to-have

• Confident being a public-facing voice of the company, either hosting webinars or talking to customers at events.

• Bonus points if you’ve created your own content (blog posts, videos, podcasts, etc.).

• You’ve run growth experiments within PLG motions in your past roles.

Why Join Us

• The chance to help shape the growth strategy while staying close to execution.

• Work directly with leadership and have a measurable impact on company growth.

• A collaborative, ambitious team that values creativity and experimentation.

• Competitive salary, benefits, and growth opportunities as the company scales.

• Work in-person with our GTA team 2x per month in downtown Toronto.

Compensation

We offer market-leading compensation, including equity, based on the skill set and aptitude of the candidate.

"Should I apply?" - Yes!

If you meet some or most of what we're looking for, we want to hear from you, and if you’re unsure - apply anyways!

What do I need to interview with OpsLevel?

Not much! A working web camera, microphone, and (ideally) a quiet place with minimal background noise.

Additional Information

We are building an inclusive and welcoming workplace where employees feel appreciated, valued and free to be who they are regardless of their gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.

OpsLevel is an equal opportunity employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the Management team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.