Roche

Global pharmaceuticals and diagnostics company

Channel Engagement - Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listed

About the Job

Requirements

A bachelor's degree or higher; degrees in medicine, pharmacy, marketing, or business management are preferred.
At least 5 years of experience in pharmaceutical-industry marketing, product management, market access, commercial operations, patient services, or a related area; multinational pharmaceutical company experience is preferred.
Experience in brand strategy, marketing campaigns, project management, customer engagement, and developing sales tools.
Experience in oncology, immunology, ophthalmology, hematology, lung cancer, or gastrointestinal therapeutic areas is preferred; specific requirements may vary according to the role's coverage area.
Experience with out-of-hospital channels, direct-to-patient services, patient services, healthcare professional or pharmacist enablement, or government/hospital management collaboration projects is preferred.
Ability to collaborate across matrix teams and communicate within complex organizations, lead teams in executing strategy, influence across functions, adapt to change, integrate internal and external resources, and achieve objectives.

Responsibilities

Develop strategies across therapeutic areas and integrate them based on shared product characteristics and continuity of care.
Extend coordinated services across hospital and non-hospital settings, covering strategy planning, project design, and implementation to improve standard-of-care treatment in the assigned areas.
Use real-world data and practice insights to identify opportunities in treatment management and define key strategic actions.
Explore high-quality hospital collaborations, including public health education and real-world data initiatives, suited to pipeline characteristics.
Standardize treatment and management insights using real-world service data, identify opportunities and challenges, and update key actions and management approaches.
Develop efficient in-hospital patient management pathways, including through internet platforms and patient care centers, to deepen and sustain standardized care throughout the patient journey.
Lead and participate in alignment on key strategies and implementation results; coordinate with CE and operational excellence teams to standardize strategic actions and improve operational efficiency; periodically review project effectiveness and return on investment.
Develop and execute strategic and tactical plans, translating market opportunities into specific projects and actions.
Design targeted information, customer communication strategies, and engagement plans; work with the COE team to improve information delivery quality.
Establish SMART key performance indicators with the COE team and track project execution efficiency, resource investment, key actions, and goal completion.
Maintain close communication with the CE Marketing Department, the COE team, and regional teams to align and consistently implement objectives, strategies, and tactics from headquarters to regions.
Work with the COE team to document common therapeutic-area actions, standardized templates, execution guidelines, and best practices to improve regional communication and consistency.
Coordinate internal and cross-functional resources within therapeutic areas to maximize organizational collaboration; use business planning and monthly and quarterly reviews to inform decisions and refine actions.
Set team members' goals, manage performance, coach and develop them, and build team capabilities.
Influence cross-functional teams through matrix collaboration to achieve shared goals.
Complete other related duties assigned by the supervisor and contribute expertise to important company projects.

Desired Qualifications

Experience in a multinational pharmaceutical company.
Experience in oncology, immunology, ophthalmology, hematology, lung cancer, or gastrointestinal therapeutic areas; specific requirements may vary according to the role's coverage area.
Experience with out-of-hospital channels, direct-to-patient services, patient services, healthcare professional or pharmacist enablement, or government/hospital management collaboration projects.

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

您将有机会：

1. 机会点发掘与策略制定

- 负责各领域策略制定，并结合产品共性和全程连续性管理形成策略整合

- 服务向院内外高效协同延伸，贯穿策略规划、项目设计与动作落地全过程，持续提升所负责领域的规范治疗。

- 通过真实世界数据洞察和实践，发现规范治疗管理机会点并制定关键策略行动

- 结合管线特点，探索高质量院内合作助力规范治疗落地(包括但不限于高质量科普、RWD等)

2. 建立管理方法与目标交付

- 基于真实世界服务数据，标准化规范治疗与管理洞察，及时洞悉机会与挑战，迭代关键行动与管理

- 积极探索并打通高效的院内患者管理路径（借助互联网平台、关爱中心等），提升全程规范化管理深度与黏性。

- 主导并参与关键策略及落地效果的沟通对齐，协同CE和卓越管理团队，提升策略动作标准化与运营提效，定期复盘评估项目动作有效性与资源投入产出比（ROI）

3. 市场项目规划与管理

- 制定并推动战略与战术计划，将市场机会转化为具体项目和行动。

- 设计精准信息、目标客户沟通策略及互动计划，联动新业极COE团队持续提升信息传递质量。

- 联动新业极COE，建立 SMART KPI，追踪项目执行效率、资源投入、关键动作和目标完成度。

4. 内部协作与执行落地
- 建立与CE市场部、新业极COE、区域团队的紧密沟通机制，确保目标、策略与战术在总部到区域的高效对齐与一致贯彻。

- 与新业极COE团队紧密合作，沉淀治疗领域共性动作、标准化模板、执行指南和最佳实践，提升区域沟通效率和执行一致性。

- 统筹疾病领域内部及跨部门资源，最大化组织协同效应；通过BP、月度/季度复盘反哺业务决策与行动迭代。

5. 团队协作与人才发展

- 负责团队成员的目标设定、绩效管理、辅导发展和能力建设。

- 作为市场经理，通过矩阵协作影响跨职能团队达成共同目标。

- 完成上级指派的其他相关工作，参与公司重要项目并贡献专业知识和技能。

我们期待您：

Education/Qualifications教育程度/所获资格证书

- 本科及以上学历，医学、药学、市场营销、商业管理等相关专业优先。

Leadership Competencies领导者胜任力

具备跨矩阵团队协同与复杂组织沟通能力，能够引领团队承接新业极战略并推动区域高质量落地。
具备强烈的横向影响力与敏捷变革思维，能打破组织壁垒，高效整合内外部资源并驱动目标达成。

Job Required Competencies岗位所需胜任力

5 年及以上医药行业市场、产品管理、准入、商业运营、患者服务或相关经验；具备跨国药企背景优先。
具备品牌策略、市场活动、项目管理、客户互动和销售工具开发经验。
具备肿瘤、免疫、眼科、血液、肺癌、GI 等相关治疗领域经验者优先；具体要求可按岗位覆盖领域调整。
有院外渠道、DTP、患者服务、HCP/药师赋能、政府/院管协同项目经验者优先。

Travel Frequency出差频率：25% - 50%

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

About the Company

Roche

Global pharmaceuticals and diagnostics company

Roche is a global leader in pharmaceuticals and diagnostics. It develops medicines and diagnostic tools that help detect, monitor, and treat diseases, using research and biotechnology to drive new therapies and tests. Roche combines drug development with in-house diagnostic products to support personalized medicine, where treatments are tailored to individual patients based on test results. Its approach differs from many peers by integrating drug discovery with diagnostic capabilities and by expanding its research through strategic acquisitions (like Genentech) to strengthen its biotechnology and R&D capabilities. The company’s goal is to improve patient outcomes and healthcare worldwide by delivering reliable medicines, accurate diagnostic tests, and data-driven care.

Company size: 1-10
Company stage: IPO
Headquarters: Basel, Switzerland
Founded: 1896

Recently Posted Jobs

Explore more opportunities at Roche

See more jobs