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Red Bull

Manufactures and markets energy drinks

Culture Marketing Working Student Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipMunich, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be enrolled at a university or college in Event/Cultural Management or Marketing and Communications.
  • Have a strong interest in culture, music, dance, events, and comedy, and stay informed about current cultural trends.
  • Have design skills and be able to create professional PowerPoint presentations; have experience with Photoshop or InDesign.
  • Have strong organizational skills, work in a structured manner, and be willing to take ownership of projects and project management.
  • Have strong knowledge of Microsoft Office, particularly PowerPoint, Excel, and Outlook, and basic knowledge of digital media, platforms, and social media.
  • Have very good spoken and written German and English; additional language skills are desirable.
  • Be highly committed and willing to travel.

Responsibilities

  • Organize and coordinate meetings and workshops.
  • Create national and international reports and presentations.
  • Handle administrative coordination, including processing sponsorship and event inquiries.
  • Coordinate logistics and transportation for Culture Marketing, including shipping goods and working with external service providers.
  • Provide operational, on-site support at events.
  • Support projects in the national Culture program, including Music, Dance, and Comedy projects such as Red Bull Dance Your Style.
  • Independently plan, execute, and monitor third-party events.
  • Support the planning, execution, and organization of Culture Marketing projects and activities, including artist projects, film and TV collaborations, and national and international Culture projects.
  • Prepare Culture Marketing projects visually for presentations, using aesthetic judgment and skills in Microsoft PowerPoint, Photoshop, or InDesign.

Desired Qualifications

  • Additional language skills.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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