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Merck

Makes medicines, vaccines and animal treatments

Associate Director - Patient Adherence Solutions, CRM+

Growth MarketingPosted on Nov 9
Full-timeNorth Wales, PA, USA

About the Job

Requirements

  • At least 5 years of experience in biopharma patient services, customer relationship management operations, digital health operations, or adherence program execution.
  • Hands-on customer relationship management experience with campaign management, workflow configuration, data quality monitoring, and issue troubleshooting.
  • Experience managing companion app or digital health tool operations in a production environment.
  • Strong understanding of adherence barriers, including treatment drop-off drivers, patient engagement challenges, and therapy persistence.
  • Operational discipline to own daily execution for assigned brands, with consistency and reliability as priorities.
  • Vendor coordination skills, including managing day-to-day delivery across multiple vendor types, tracking service-level agreements, and resolving operational issues.
  • A bachelor's degree in Business, Marketing, or a related field is required.
  • Required skills include customer relationship management integrations, customer loyalty programs, data analysis, data management, engagement strategies, interpersonal relationships, liaison work, market access, retention strategies, solutions design, strategic planning, strategic thinking, and vendor communications.

Responsibilities

  • Manage day-to-day customer relationship management operations for relevant brands, including campaign scheduling, workflow monitoring, data quality checks, content updates, and issue resolution.
  • Oversee companion app management for relevant brands, including content update coordination, user experience issue tracking, and vendor communication for fixes and releases.
  • Monitor refill coordination program performance for relevant brands, ensuring vendor-managed outreach meets refill timing targets and service-level agreements.
  • Monitor adherence metrics for relevant brands daily and weekly, including refill rates, reminder response rates, program enrollment, persistence trends, and drop-off indicators.
  • Execute brand-specific adherence program configurations within the customer relationship management system, including setting up campaigns, adjusting outreach rules, and updating launch content.
  • Coordinate with hub operations teams in Access and Affordability to ensure adherence touchpoints are sequenced correctly for assigned brands.
  • Flag operational issues and performance gaps, including customer relationship management workflow failures, vendor service-level misses, and drop-off spikes.
  • Support post-launch adherence operationalization, including identifying adherence challenges, updating workflows, and refining programs.
  • Coordinate with assigned brand teams on campaign setup, content updates, launch coordination, and ongoing adherence program optimization.
  • Coordinate day-to-day with customer relationship management, refill, and counseling vendors on campaign execution, service-level tracking, issue resolution, and data feed management.
  • Ensure adherence touchpoints are coordinated with upstream patient support in hub operations teams for assigned brands.
  • Support testing and go-live of new adherence capabilities being deployed into production for assigned brands.
  • Support adherence performance data integration into Center of Excellence dashboards and metric alignment.
  • Provide customer relationship management data quality, platform configuration support, and integration troubleshooting for assigned brands.

Desired Qualifications

  • At least 5 years of pharmaceutical marketing experience.
  • Ability to innovate and deliver impactful patient support capabilities or solutions.
  • Knowledge of digital trends and technologies that can drive digital audience growth.
  • Experience planning and managing budgets across channels while achieving high-volume growth targets.
  • Ability to work in a fast-paced environment with multiple changing priorities.
  • Ability to work in a matrixed organization with multiple stakeholders.
  • A Master of Business Administration is preferred, or an equivalent degree.

About the Company

Merck

Makes medicines, vaccines and animal treatments

Merck develops prescription medicines, vaccines and veterinary treatments for patients, health systems and animal owners worldwide. Its vaccine portfolio includes Gardasil 9, which helps prevent cancers and other diseases caused by several types of human papillomavirus. The company takes potential treatments through laboratory research and clinical trials, then manufactures and sells approved products to drug distributors, hospitals, physicians and governments. Its animal health division sells medicines and vaccines to veterinarians, farmers and pet owners, while selected drug partnerships also earn shared profits or royalties. Founded in 1891, Merck is headquartered in Rahway, New Jersey.

Company size
10,001+
Company stage
IPO
Headquarters
Rahway, NJ
Founded
1891

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