Full-Time

Controller

Posted on 10/31/2025

Coalmarch

Coalmarch

Home services marketing and digital strategy

Compensation Overview

$110k - $120k/yr

+ Bonus

Raleigh, NC, USA

Hybrid

Category
Accounting (1)
Requirements
  • Bachelor’s degree in Accounting, Finance, or related field
  • 5–8+ years of progressive accounting/finance experience, ideally in a high-growth or services business
  • Proven track record with month-end close and financial packages
  • Strong knowledge of GAAP, cash flow, and financial controls
Responsibilities
  • Lead all accounting functions: General Ledger, Accounts Payable/Accounts Receivable, payroll, accruals, reconciliations
  • Manage the month-end and year-end close process with timely and accurate reporting
  • Produce financial packages, dashboards, and EOS scorecards for leadership
  • Ensure compliance with tax, regulatory, and audit requirements (in partnership with CPA firm)
  • Oversee vendor payments, client billing, and cash flow tracking
  • Partner with Rippling (ASO) and external advisors for payroll, benefits, and compliance
Desired Qualifications
  • CPA/CMA strongly preferred
  • Master’s degree (MBA, MS in Finance/Accounting) a plus
  • Experience working in EOS or similar operating systems strongly preferred
  • Raleigh-based candidates strongly preferred

Coalmarch provides marketing services focused on the home service industry. It combines deep knowledge of home services with advanced digital strategy to help clients grow their business and meet or exceed their goals. How it works: Coalmarch builds tailored marketing plans that use digital channels (such as search, social, websites, and ads) and industry-specific know-how to attract customers, convert leads, and measure results. The team aligns strategy, creative, and analytics to drive growth and track progress toward stated goals. How it differs from competitors: The company specializes in home services, pairing sector expertise with data-driven digital marketing. This niche focus helps tailor messaging, offers, and tactics to the needs of home-service clients, aiming for clear, trackable outcomes rather than generic marketing approaches. Goal: To help home-service businesses grow their client base and revenue while consistently reaching or surpassing their stated targets.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Email yields $36-$42 per $1 spent; PPC delivers 200% return.
  • Growth Partnership offers dedicated teams and data-driven campaigns.
  • Native PestPac integration enables full marketing-to-revenue visibility.

What critics are saying

  • RealGreen bundles CRM marketing, undercuts Coalmarch in 6-12 months.
  • WorkWave develops PestPac tools, bundles and captures clients in 12-18 months.
  • Private ownership causes talent exodus, halts enhancements in 3-6 months.

What makes Coalmarch unique

  • Coalmarch launches ROI Reporting integrating marketing to PestPac closed sales.
  • Only provider of nationwide closed-loop ROI reporting for PestPac users.
  • AI-powered call qualification ties leads to revenue in real-time dashboards.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Hybrid Work Options

Performance Bonus

Professional Development Budget

Company News

PCT Online
Feb 9th, 2026
Coalmarch Marketing Launches ROI Reporting Integration for PestPac Users

Coalmarch Marketing launches ROI Reporting integration for PestPac users. Published February 09, 2026 RALEIGH, N.C. - Coalmarch Marketing announced the launch of a new return on investment reporting capability for pest control operators using PestPac, allowing companies to connect digital marketing activity directly to closed sales and revenue data. The technology is available nationwide and is included at no additional cost for operators using Coalmarch's marketing services. Coalmarch said the update integrates marketing data such as phone calls and form submissions with sales outcomes recorded in PestPac. By tying marketing performance to booked and closed jobs, the system is designed to give operators clearer insight into the financial impact of their marketing investment. "Pest control owners don't run their businesses on leads - they run them on closed sales," said Jeff Davis, CEO and owner of Coalmarch Marketing. "This reporting allows owners to evaluate marketing performance using the same data they rely on to manage their business." The company said many pest control companies continue to measure marketing success through metrics like lead volume or cost per lead, which often fail to show true return on investment. Coalmarch's ROI Reporting is intended to bridge that gap by aligning marketing activity with actual sales results inside PestPac. "Our focus was on visibility after the first call or form submission," said Christin Nein, vice president of product management at Coalmarch. "Connecting marketing data to closed sales helps operators make more informed decisions about where to invest." Coalmarch said it is currently the only digital marketing company in the pest control industry offering closed-loop ROI reporting tied directly to PestPac sales data at scale across a national client base. The ROI Reporting integration is available now to PestPac users nationwide. Want more? Enter your email to receive our newsletters.

Lawn & Landscape
Apr 11th, 2025
Coalmarch transitions to private ownership

To kick off this new chapter, Coalmarch is launching a webinar series designed to help lawn care and landscaping professionals.

INACTIVE