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Nestle

Global branded foods and beverages producer

CRM Deployment Senior Specialist

Growth MarketingPosted on Nov 14
Full-timeBraga, Portugal

About the Job

Requirements

  • A bachelor's or master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or a similar field.
  • Experience with an email marketing tool such as MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, or Eloqua.
  • Knowledge of HTML or CSS.
  • Proficiency in spoken and written English.
  • Ability to quickly learn new technologies and working methods.
  • Good analytical skills.

Responsibilities

  • Work with Nestlé brands to create email, push notification, and SMS campaigns based on a previously defined strategy.
  • Create HTML based on templates, including revising and making changes or corrections when necessary.
  • Implement database segmentation in an email marketing tool.
  • Design customer journeys according to brand guidelines.
  • Create A/B tests to improve engagement and deliverability.
  • Monitor campaigns and create KPI reports.
  • Ensure campaign deliverability by using email marketing best practices and analyzing KPIs.
  • Build effective relationships with internal and external international stakeholders.

Desired Qualifications

  • Knowledge of marketing automation or customer journey creation.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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