T

Truist Bank

Runs banking and lending for people and businesses

Premier Advisor

Full-TimeUpdated
No salary listed
Mid, Senior
Bachelor's, Master's
St. Petersburg, FL, USA
In Person
Finance & BankingWealth Management & Financial Advisory

About the job

Requirements
  • A bachelor's degree with a concentration in business, accounting, finance, banking, or equivalent financial services experience and related training is required.
  • At least five years of financial services experience working with clients in banking, investments, and/or retail lending, including Retail, Wealth, Advisory, and/or Retail Lending experience, or one year's experience in a financial client relationship manager role is required.
  • Advanced knowledge of personal financial planning, advisory, insurance, investment management, and asset allocation concepts, as well as retail credit and traditional retail bank products for the mass affluent market, is required.
  • Active Securities Industry Essentials (SIE), FINRA Series 7, and Series 66 licenses (or Series 63 and 65 in lieu of Series 66) and applicable Life, Health, and Variable Insurance licenses are required or must be obtained within 100–150 days of job entry. Active FINRA licenses must be transferred within 60 days of job entry.
  • Must comply with the SAFE Mortgage Licensing Act within 30 days of employment in this role, including new or transferred registration, and pass the applicable NMLS background check.
  • Strong interpersonal, sales, and relationship management skills are required.
  • Strong written, verbal, and presentation skills, including demonstrated proficiency in basic computer applications such as Microsoft Office products, are required.
Responsibilities
  • Serve as the primary relationship manager for a portfolio of mass affluent clients and sell, deliver, and provide ongoing service for appropriate fee-income and retail banking products and services.
  • Establish and periodically update understanding of client financial needs and conditions through profiling and personal financial planning analysis.
  • Proactively work with the financial advisor on assigned investment accounts to support adherence to investment and asset allocation objectives and policies.
  • Keep abreast of changing economic, legal, financial planning, investment trends, and general market and business issues affecting mass affluent clients.
  • Serve as a personal financial planning and advisory resource for clients, their attorneys, and Certified Public Accountants.
  • Meet revenue growth, profitability, and retention goals by developing new clients, expanding services, and marketing new products to existing clients.
  • Participate in the sales management process, including delivering client service behaviors, supporting Truist segmentation models, using the automated sales process, and supporting referral processes and guidelines.
  • Monitor, maintain, and update sales activity, pipeline, and other pertinent information using the bank's contact management system.
  • Establish and maintain working relationships with Truist teammate product and service specialists, including banking, mortgage, planning, investments, and insurance partners, to provide integrated client service and development.
  • Advocate for clients with integrated relationship management partners and ensure a seamless approach to developing, servicing, and enhancing the client portfolio.
  • Establish and maintain mutually beneficial business relationships with external centers of influence to enhance business development.
  • Work within the existing audit, compliance, and regulatory framework to ensure a high-quality, compliant portfolio of client relationships.
  • Participate in the ongoing implementation and development of the Premier Banking program, including processes, products, services, and operating policies and procedures.
Desired Qualifications
  • A master's degree in business, accounting, finance, or banking is preferred.
  • Mass affluent banking experience is preferred.
  • Completion of or enrollment in professional-level certification programs is preferred, ranked as follows: Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Accredited Asset Management Specialist (AAMS), Certified Trust and Financial Advisor (CTFA), Chartered Life Underwriter (CLU), Chartered Retirement Planning Counselor (CRPC), or Chartered Financial Consultant (ChFC).
  • Completion of a Leadership Development Program or Banking School, such as Truist's Leadership Development Program or Banking School, is preferred.

About the company

Truist Bank runs consumer and commercial banking for households, small businesses, and larger companies across the United States. Its services connect everyday accounts and borrowing with business cash management and wealth planning through the wider Truist group. Customers manage money through branches and digital banking, while businesses use the bank to collect payments, move funds, and finance operations. It earns interest on loans and fees for banking and trust services, with brokerage and investment advice handled by separate affiliates. The Truist brand emerged from the BB&T and SunTrust merger in 2019, and the bank is headquartered in Charlotte, North Carolina.

Company Size

10,001+

Company Stage

IPO

Headquarters

Washington DC, District of Columbia

Founded

2019

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Simplify's Take

What believers are saying

  • Eligible Truist teammates gain another retirement income source: the company fully funds a defined-benefit pension.
  • Teammates get time for community work: Truist allocates 24 volunteer hours through its onboarding program.
  • Truist rewards deeper relationships: One Checking automatically increases perks across five account levels as eligible balances grow.

What critics are saying

  • Rate exposure dominates: December 2025 figures put net interest at 71% of Truist parent revenue.
  • Credit costs persist: December 2025 results show Truist's parent recorded $1.89 billion in credit-loss provisions.
  • New Truist hires wait for employer retirement contributions: eligible 401(k) matching starts after one year.

What makes Truist Bank unique

  • Truist cushions small shortfalls: qualifying One Checking customers receive a $100 overdraft buffer without overdraft-related fees.
  • Truist competes on borrowing cost: LightStream beats qualifying rival unsecured loan rates by 0.10 percentage points.
  • Truist builds leadership skills through psychology: its Leadership Institute draws on more than 60 years of training.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Hybrid Work Options
  • 401(k) Retirement Plan

Growth & Insights and Company News

6 month growth

6%

1 year growth

6%

2 year growth

6%
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