inDrive

Global ride-hailing platform with fare negotiation

Head of MarTech & Personalisation

Product ManagementUpdated on Nov 13

Full-timeAbu Dhabi - United Arab EmiratesNo salary listedHybrid

About the Job

Requirements

At least 8 years of product management experience in large-audience consumer products such as marketplaces, super apps, e-commerce, food technology, or financial technology.
At least 3 years of experience leading and developing product managers.
A proven track record of building scalable, platform-based product solutions in data-rich environments.
Deep expertise in marketing technology ecosystems, personalisation, and customer data.
Ability to define product strategy and roadmaps and translate business goals into product capabilities.
Understanding of analytics, experimentation, and data governance.
Experience leading alignment across Marketing, Technology, and Data teams and leadership.
Business-fluent English proficiency at B2/C1+ or equivalent.

Responsibilities

Define the personalisation and marketing technology strategy, including user segments and intents, the services, offers, or messages users receive, and their placement and channels.
Build an orchestration system that determines which users see which offers or messages, where, and when, combining offer and advertising rules while applying frequency caps.
Personalise the main screen and cross-sell placements to encourage users to try additional verticals and use existing verticals more frequently.
Map current marketing technology tools, establish build-versus-buy criteria, and consolidate tools onto one platform so teams can launch communications without manual integrations.
Own triggered and segmented communications scenarios, channels including push, in-app, email, and messengers, opt-outs, and delivery quality.
Build and lead a team focused on discovery, experimentation, and outcomes.
Own experimentation that demonstrates the impact of personalisation and communications.
Drive personalisation and communications outcomes that increase multi-vertical users and order frequency, establish a unified orchestration layer with proven lift and controlled communication load, and enable Marketing and vertical teams to launch segmented communications without engineers.

The Head of MarTech & Personalisation makes sure every inDrive user sees the right service, offer and communication at the right moment - and, as a result, uses more of the app’s verticals, more often.

inDrive grew out of ride-hailing and is becoming a super app: rides, delivery, intercity, food, groceries and financial services. Most users still live in a single vertical. The SuperApp platform owns multi-vertical growth and frequency, and personalisation is its main lever; MarTech is the layer that makes personalisation run at scale.

The role sits in SuperApp Platform and reports to the Product Director. The Head defines the strategy for the domain, builds and leads a team, and is accountable for the impact of personalisation on multi-vertical growth.

It is a role at the intersection of Product, Marketing and Data, with a clear split of ownership:

Owns: the orchestration layer (which user sees what, where and when), personalisation of the main screen and cross-sell placements, the communications platform, the MarTech stack strategy, and the experimentation that proves impact.
Influences: campaign content and promo budgets (Marketing), offer business rules (vertical and loyalty owners), ads inventory rules (Ads), predictive models (Data Science).

Set the strategy: Define the personalisation and MarTech strategy, from the user segments and intents we act on to which service, offer or message each user gets, where, and through which channel.
Build the orchestration layer: Create one system that decides who sees what, where and when, with frequency caps to avoid overload. Offer and ads owners set their own rules. You own how those rules are combined and delivered.
Personalise the main screen and cross-sell: Replace one-size-fits-all layouts with ones that adapt to each user, so more users try new verticals and use current ones more often.
Shape the MarTech stack: Map current tools, set build-vs-buy criteria, and consolidate onto one platform, so teams launch communications without manual integrations.
Grow the communications platform: Own triggered and segmented scenarios, channels (push, in-app, email, messengers), opt-outs and delivery quality.
Build and lead the team: Grow a team focused on strong discovery, rigorous experimentation and outcomes over feature launches.

What success looks like

Personalised surfaces and communications drive more multi-vertical users and higher order frequency.
All offers and messages go through one orchestration layer, with proven lift and controlled communication load.
Marketing and the verticals launch segmented communications without engineers.

Product Experience: 8+ years of product management experience in large-audience consumer products (Marketplace, Super App, E-commerce, FoodTech, or FinTech).
Leadership: 3+ years leading and developing product managers.
Platform Products: Proven track record of building scalable, platform-based product solutions in data-rich environments.
MarTech & Personalisation: Deep expertise in MarTech ecosystems, personalisation, and customer data.
Strategy: Strong ability to define product strategy and roadmap, and to turn business goals into product capabilities.
Data & Experimentation: Data-driven mindset with a solid understanding of analytics, experimentation, and data governance.
Stakeholder Management: Experienced in leading alignment across Marketing, Tech, and Data teams and leadership.
Communication: Business-fluent English proficiency (B2/C1+ or equivalent).

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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