Role Overview

As the Growth Marketing Lead, you will own the strategy, execution, and optimization of Outschool’s growth initiatives. You will lead efforts across paid acquisition, lifecycle marketing, referral programs, and new marketing channels to expand our reach to families globally. Collaborating closely with product, data, and marketing teams, you will play a pivotal role in defining scalable marketing strategies while continuously experimenting to find new growth levers. This role reports to the Head of Marketing and involves managing a small, agile growth team.

As the Growth Marketing Lead, you will own and scale Outschool’s growth strategy across multiple channels and functions. This role involves leading a diverse team, setting strategic priorities, and delivering measurable results across paid campaigns, lifecycle marketing, creative content, and operations. Reporting to the COO, you’ll work closely with product, data, and other teams to unlock new growth levers, improve retention, and deliver high-impact marketing campaigns.

Team Structure and Key Responsibilities

You will directly manage a talented team with the following key roles and areas of responsibility:

• Product Marketing: Develop positioning, messaging, and go-to-market strategies for new features and offerings, ensuring effective communication of value propositions to target audiences.
• Performance Marketing: Oversee paid media execution across search and social platforms, optimizing campaigns to drive customer acquisition and return on ad spend (ROAS).
• Lifecycle Marketing Manager: Design email, SMS, and in-app campaigns to engage users throughout their journey and improve retention and LTV.
• Alternative Education Marketing: Identify and develop new market opportunities, including partnerships with homeschooling networks and education communities.
• Content Marketing & SEO Specialist: Develop SEO strategies and engaging content to increase organic traffic and drive brand awareness.
• Creative/Designer: Lead the creation of compelling visuals and ad creatives that support campaigns across all channels.
• Marketing Operations & Data Analyst: Manage the marketing tech stack and data infrastructure to ensure accurate reporting, forecasting, and insights.

Qualifications

• Experience: Significant track record (ideally 6-10 years) in growth marketing, with experience managing multi-disciplinary teams in a fast-scaling environment, ideally in marketplaces, edtech, or SaaS.
• Marketing Expertise: Proven success in product marketing, paid media, lifecycle marketing, content strategy, and operations.
• Leadership Skills: Experience managing and developing cross-functional teams, fostering collaboration, and aligning stakeholders around shared goals.
• Data-Driven Mindset: Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, or Amplitude.
• Experimentation & Agility: Familiarity with A/B testing frameworks and the ability to pivot quickly based on data insights.
• Creative & Strategic Thinking: Ability to align creative and analytical thinking to identify opportunities and deliver innovative solutions.

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $205,000-$253,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $184,500-$227,700 USD.

We are also considering candidates with a more senior level of experience (VP) and would adjust the salary range accordingly.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.