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Armacell

Insulation materials and high-performance foams producer

Marketing Specialist

Marketing Generalist & ManagementPosted on Nov 5
Full-timeCharlotte, NC, USAIn-person

About the Job

Requirements

  • Three to five years of marketing experience in a similar environment or field is required.
  • A bachelor's degree in marketing, journalism or communications, graphic design, or a comparable combination of education and experience is required.
  • Advanced graphic design skills with Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Plus, are required.
  • Knowledge of video shooting, lighting, sound, and editing is required.
  • Proficiency in storyboarding, scripting, and conceptualizing video content of all kinds is required.
  • Knowledge of major video channels and streaming technologies is required.
  • Knowledge of Microsoft Office 365 applications is required.
  • Familiarity with content management systems such as Salesforce, HTML, Salesforce Marketing Cloud, Google Analytics, SharePoint, or similar services is required.
  • Familiarity with AI tools such as Copilot and creating AI agents to improve workflow is required.
  • Strong time management, project coordination, and prioritization skills are required, including the ability to manage multiple projects and meet deliverables in a fast-paced, deadline-focused environment.
  • Excellent written and oral communication skills are required.

Responsibilities

  • Serve as the primary internal point person for creating and managing graphic design needs, including product photography and videography, in accordance with Armacell Brand Guidelines.
  • Create graphics for social media posts, emails, blogs, and other marketing communications, partnering with the Marketing Content Specialist on topics and the editorial calendar to increase product and brand awareness.
  • Build and manage design templates for social media and other marketing communications.
  • Plan, record, and edit in-house or on-location videos and podcasts for internal and external use, including executive messages, podcasts, product knowledge, application training, and internal training.
  • Use advanced audio and video techniques, insert high-quality graphics, create intros and outros, and export files in formats appropriate for their platforms.
  • Assist the Marketing Communications Manager and Product Managers with marketing copy and images for product data sheets through the PIM system.
  • Maintain a well-organized, searchable, and secure archive of designs, photography, and video projects, updating file locations as needed.
  • Support the Marketing Communications group with PowerPoint presentations, webinar assets, and other sales enablement collateral.
  • Analyze, review, and report on activity effectiveness; measure digital marketing effectiveness and make data-driven recommendations and decisions to optimize performance.
  • Provide trade show and event support for key events, including booth design and coordination.

About the Company

Armacell

Insulation materials and high-performance foams producer

Armacell creates insulation materials and high-performance foams for buildings, industry, and equipment, aimed at improving energy efficiency and sustainability. Its products include recycled PET insulation, next-generation aerogel-based materials, and passive fire protection systems that reduce heat transfer, block fire spread, and control noise. The company differentiates itself through a global reach, a focus on sustainable solutions, and a strong emphasis on customer needs and professional upskilling, positioning itself as a preferred supplier in the insulation and technical equipment market. Its goal is to help customers cut energy usage and environmental impact by delivering reliable, high-quality insulation and safety solutions.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$1.1B
Headquarters
Mamer, Luxembourg
Founded
2000

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