Communication Planning and Strategy Executive - Marketing Key Account Management

Job purpose 

As the Communication Planning and Strategy Executive at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem. 

The role of CPS is to be part of the collaborative team, which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client’s e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor. 

Job Responsibilities:

Communication Strategy: 

• Develop and implement communication plans tailored to clients' e-commerce goals and target audiences. 
• Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies. 
• Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels. 

Short Video Production: 

• Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services. 
• Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings. 
• Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions. 

Live Streaming Marketing: 

• Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time. 
• Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
•  Analyze live streaming performance data and adjust strategies for maximum ROI. 

Influencer and Affiliate Management: 

• Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients. 
• Identify and establish relationships with influential figures in e-commerce platforms and social platforms. 
• Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.

Reports 

• Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness. 

Key Requirements 

• Bachelor's degree in communications, marketing, public relations, or a related field
• 3-5 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies. 
• Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
• Strong analytical mindset with the ability to leverage data for decision-making.
• Strong understanding of marketing communication theory and principles. 
• Ability to think strategically and creatively. 
• Excellent written and verbal communication and presentation skills. 
• A self-starting attitude – the ability to work independently and take initiatives
• Ability to manage multiple projects simultaneously
• Good command in English