AbbVie

Global biopharmaceutical company developing medicines

Associate Brand Manager - Eyecare

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeTaipei City, TaiwanNo salary listedHybrid

About the Job

Requirements

A bachelor's degree or equivalent is required.
Relevant experience with a proven track record of success in marketing within the biotech or pharmaceutical industry is required.
Ability to translate strategies into actionable and realistic marketing actions is required.
Ability to lead, motivate, and coordinate cross-functional teams is required.
Solid working knowledge of the healthcare environment and evolving landscape is required.
Solid knowledge of strategic and tactical marketing principles and techniques, including digital knowledge, is required.
Solid knowledge of finance principles and processes is required.
Ability to engage external stakeholders with traditional and innovative solutions is required.
English language proficiency, verbally and in writing, is required.
A demonstrated track record of success in sales and marketing within the biotech or pharmaceutical industry is required.

Responsibilities

Lead the comprehension of patient experience insights across the Brand and In-Field Team and develop the Patient Journey to focus the Brand Team on delivering patient-centric strategies, including Close Loop Marketing engagement and customization, in accordance with the business code of conduct, policies, and applicable laws and regulations.
Collaborate with Brand Team and In-Field Team members; facilitate cross-stakeholder discussions with Health Care Professional and non-HCP stakeholders; synthesize insights to identify target segments, determine brand positioning, drive Close Loop Marketing engagement and customization, and populate the Brand Plan Insights Chapter.
Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for Brand Team review based on Patient Journey findings; and challenge and critique Brand Team strategies to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story.
Guide the design and implementation of marketing activities, incorporating innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
Ensure all in-field materials, strategies, and tactics are aligned to drive momentum toward strategic brand objectives.
Lead development of marketing inputs to the Strategic Brand Plan, consolidate the one-year tactical Brand Plan, and coordinate preparation of the Long Range Plan to drive brand success.
Monitor brand key performance indicators, manage the budget and brand profit and loss, and track return-on-investment measurements for marketing activities to achieve or exceed brand plan objectives.
Support the Brand Team in establishing a shared brand vision and objectives.
Take accountability and responsibility for Brand Team activities and processes.

Desired Qualifications

A background in pharmacy, science, or biology is a plus.
Eyecare marketing experience is a plus.

Job Description

PRIMARY FUNCTION/OBJECTIVE
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

CORE JOB RESPONSIBILITIES

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Support the Brand Team around a brand vision and objectives that are shared by all members.
Take accountability and responsibility for Brand Team activities and processes.

Qualifications

Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
Ability to engage external stakeholders with traditional and innovative solutions
English language proficiency verbally and in writing
Demonstrated track record Sales & Marketing track record of success within biotech/pharmaceutical industry
Background of pharmacy, science or biology is a plus
Eyecare marketing experience is a plus

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

About the Company

AbbVie

Global biopharmaceutical company developing medicines

AbbVie is a global biopharmaceutical company that develops and sells medicines to treat serious health conditions. Its portfolio spans immunology, oncology, virology, neuroscience, and aesthetics, with products designed to modulate the immune system, target disease pathways, or support medical aesthetics. AbbVie compounds its products through a heavy emphasis on research and development, investing billions to build a steady pipeline of new therapies. Its medicines are brought to market by selling to healthcare providers, hospitals, and clinics, and in some cases directly to patients via prescriptions. The company differentiates itself through a wide, globally distributed product line, substantial R&D investment, and a commitment to sustainability and patient care, including science-based targets. AbbVie’s goal is to improve patient outcomes by delivering effective treatments for unmet medical needs while pursuing long-term, responsible growth across healthcare markets.

Company size: 10,001+
Company stage: IPO
Headquarters: North Chicago, IL
Founded: 1888

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