Channel Sales Launch Partner Manager
TikTok
Channel Sales Launch Partner Manager
TikTok
Short-form video platform with ads
The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you. As a Launch Partner Manager, you will own the critical 0-to-1 phase for TikTok's most strategic Channel Partners across North America. You'll drive partners from contract execution through operational readiness and first revenue, ensuring they have the tools, workflows, and support needed to activate SMB advertisers efficiently and profitably. This role requires a unique blend of technical implementation expertise, operational discipline, and partner enablement skills to compress time-to-value and set partners up for long-term success. Key Responsibilities - Lead onboarding and implementation to ensure operational readiness - Create foundational enablement materials and repeatable launch playbooks - Stand up core workflows (attribution, reporting, billing, escalation) - Drive rapid time-to-first-spend through early activation milestones - Remove onboarding blockers through cross-functional coordination - Capture launch feedback to improve scalability and efficiency - Establish performance baselines and handoff criteria for transition to SPMs - Produce initial success stories to support partner recruitment and scaling
Minimum Qualifications: - Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS. - Proven success negotiating and managing large-scale partnerships or channel ecosystems. - Strong understanding of SMB acquisition models and platform-driven revenue growth. Preferred Qualifications: - Excellent analytical and financial modeling skills; ability to translate data into strategy and investment decisions. - Demonstrated ability to lead and mentor high-performing teams across BD, partnerships, and strategy functions. - Experience in fast-paced, high-growth environments, ideally within major digital advertising platforms - Exceptional communication, influencing, and executive stakeholder management skills. - Strategic thinker with the ability to balance vision with execution in a rapidly evolving environment. Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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