Director Marketing Analytics

The Director of Marketing Analytics is a key leader in executing the Caesars Entertainment ‘Strategic Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). They will oversee a team of analysts and or/managers, their development and priorities, and the efficiency, quality and reliability of the team’s processes and analyses. This position is located in Las Vegas, NV.

This role will lead analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization. The ideal candidate combines strong analytical and problem-solving skills with business acumen and the ability to translate complex data into actionable insights. This role will partner closely with cross-functional stakeholders and help support the continued growth of analytics capabilities across the enterprise.

• Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly
• Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses
• Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy. Proficient in working with Microsoft Excel and PowerPoint
• Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management. Ability to make recommendations to business partners and effectively influence decisions and strategies
• Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Caesars’ Strategic Architecture
• Ability to manage priorities for the team, and meet deadlines while consistently delivering consistently accurate and high-quality work
• Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
• Ability to uphold and demonstrate the highest level of integrity

ADDITIONAL REQUIREMENTS (PREFERRED )

• 7+ years of professional work (or equivalent experience)
• Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
• Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
• Experience in the application of statistical analysis and test/control to the casino business
• Hyperion experience a plus
• Prior experience in the gaming/hospitality industry and experience in analytics

• Become a trusted business partner to Senior leaders in the organization. Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors. Take the responsibility for quality and timeliness of analyses and processes
• Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that presentations developed to communicate findings are suitable for distribution to senior management
• Assist business partners in developing their strategies and key initiatives. Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects. Help business partners with implementation and evaluation of strategic projects
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
• Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting
• Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders
• Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department. Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen. 
• Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization. Champion honesty, integrity, and teamwork within the department