Full-Time

Director – Brand Leadership

Posted on 9/11/2024

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consulting
Consumer Software
Consumer Goods

Senior

Pittsburgh, PA, USA

Category
Brand & Creative Marketing
Growth & Marketing
Requirements
  • Experience building and executing strategic business plans
  • Experience building and executing growth marketing plans
  • Experience inspiring, delivering and selling great creative
  • Experience mentoring, developing and promoting talent
  • Experience operationalizing and expanding contracts
  • Experience developing work scopes and staffing plans
  • Experience budgeting, forecasting and reporting revenue
  • A bias for action
Responsibilities
  • Oversee a Client portfolio
  • Consult with clients, steering modern business and brand innovations
  • Creates the conditions and protects a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
  • Delivers Whole Brand ideas that solve business problems and measurable results
  • Leads, empowers, and inspires a Brand Leadership team to understand and drive our Clients' business
  • Informs, prioritizes, and inspires cross-agency Strategy, Creative and Engagement teams to deliver great work that moves the client’s whole brand forward
  • Embraces the agency Whole Brand approach and consistently seeks out ways to deliver work and additional growth opportunities to the clients within The Red Thread Spectrum
  • Leads the overall Client Experience that delivers external strategic documents like Annual Planning and 360 Scorecard or internal performance tied to financial forecasting, Whole Brand Assessment and Team Annual Huddles
  • Leads the development and management of the scoping process that is precise, detailed and forward-thinking by including the right department input and client direction - resulting in profitable, annual contracts
  • Forecasts, tracks and reports contracted revenue with recommendations to solve any resource management or burn issues that impact profitability
  • Build, retain and expand current Client engagements (organic growth)
  • Collaborate with Growth teams to earn new Client Engagements
  • Bring a positive, purposeful culture to the team that enables a can-do attitude and enjoyment of the client and the work
  • Responsible for growing and retaining direct reports that includes a clear growth plan, ongoing communication on performance, and well-defined roles & responsibilities
  • Proactive leadership that can foresee any client issues and knows how to solve early or escalate and request management support to resolve before they are detrimental to the relationship

Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences, helping clients achieve their goals such as product launches, rebranding, and consumer engagement. Their approach combines creativity with data-driven insights, allowing them to stay ahead of market trends and effectively connect brands with modern consumers.

Company Stage

M&A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Adlucent enhances Barkley's performance marketing capabilities.
  • Barkley's focus on sustainability aligns with consumer preferences for responsible brands.
  • The merger with OKRP creates one of the largest independent marketing firms in the U.S.

What critics are saying

  • Integration challenges from Adlucent acquisition may disrupt operations and client services.
  • Cultural clashes from the OKRP merger could affect agency performance.
  • Rapid expansion through acquisitions may strain resources and dilute brand identity.

What makes Barkley unique

  • Barkley is 100% employee-owned, offering personalized attention uncommon in large agencies.
  • They integrate creativity with data-driven insights for modern consumer engagement.
  • Barkley specializes in diverse sectors, from finance to hospitality, ensuring broad expertise.

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