Category & Shopper Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

Title: Category & Shopper Manager Shopper Science Lab

Reports to: Category and Shopper Director & Head of UK SSL

The Category & Shopper Manager – Shopper Science Lab (SSL) plays a pivotal role in driving category growth across Europe by leveraging Haleon’s Shopper Science Lab.

At the core of this role is the application of the SSL to understand shopper, consumer and HCP behaviour and translate these insights into actionable category and customer solutions.

You will lead customer engagement and co-creation through the SSL, bringing category strategies to life in immersive environments, influencing decision-making, and delivering measurable commercial impact.

Working at a European level, you will act as a bridge between global strategy and local execution, ensuring category strategies are relevant, scalable and embedded across markets.

This is a hybrid role; Haleon HQ is based in London, Bankside

There will also be occasional travel to local markets.

Key Responsibilities

1. Support Category Growth

• Support the integration of shopper, customer and retailer insights into category plans and customer initiatives.
• Partner with OU and market teams to translate category and brand growth plans into retailer-relevant recommendations.
• Support the localisation and implementation of category strategies across European markets.
• Contribute to the development of core category growth tools and materials.
• Support Perfect Shelf and execution excellence programmes through application of Shopper Science Lab capabilities.

2. Deliver Customer and Shopper Science Lab Programmes

• Deliver customer engagement and retailer collaboration sessions within the Shopper Science Lab.
• Support the design and execution of immersive SSL experiences that bring category strategies and insights to life.
• Work with market teams to adapt SSL outputs and recommendations to local customer needs.
• Share best practices and case studies across markets to drive consistency and learning.
• Support capability-building activities that increase understanding and adoption of SSL tools and approaches.

3. Generate Insight and Action

• Apply Shopper Science Lab tools and methodologies to generate shopper and customer insights.
• Support shopper research projects that inform innovation, portfolio and execution decisions.
• Analyse shopper behaviour and translate findings into clear recommendations for category and commercial teams.
• Support range, assortment, layout and portfolio optimisation programmes.
• Contribute to continuous improvement by identifying opportunities to enhance tools, capabilities and ways of working.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree.
• Significant experience in category management, shopper insights, commercial, sales or marketing roles, ideally within FMCG, consumer healthcare or retail environments.
• Experience using shopper and customer insights to support commercial recommendations and decision making.
• Experience working in matrixed environment

The successful candidate will demonstrate the following capabilities:

• Delivers high-quality outputs with strong attention to detail.
• Builds effective relationships across functions and markets.
• Uses data and insight to support recommendations and decisions.
• Prioritises workload effectively and manages multiple projects simultaneously.
• Communicates clearly and confidently with customers and internal stakeholders.
• Demonstrates curiosity and a continuous learning mindset.
• Embraces change and adapts effectively in a fast-paced environment.

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 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.