Skechers makes a wide range of comfortable lifestyle and performance footwear, plus apparel and accessories for men, women, and kids. Its products are designed to be stylish and affordable, and they are sold through two main channels: wholesale to department and specialty stores, and direct-to-consumer through Skechers’ own stores and its online shop. The company builds its catalog to cover many activities and styles, emphasizing comfort, value, and broad appeal. It differentiates itself from competitors through its large, global product lineup and extensive distribution network that combines both wholesale partners and direct-to-consumer retail. Skechers’ goal is to grow revenue and expand its global presence by reaching more customers across multiple markets and sales channels.
Company Size
10,001+
Company Stage
IPO
Headquarters
Manhattan Beach, California
Founded
1992
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