Sun King

Off-grid solar home systems provider

Senior Marketing Associate - PAYG Phones

Product MarketingUpdated on Nov 13

Full-timeArusha, TanzaniaNo salary listedHybrid

About the Job

Requirements

A Bachelor's degree in Marketing, Business, Communications, or a related field.
Five to eight years of experience in marketing, product marketing, or consumer electronics or telecommunications marketing.
Experience in mobile phone retail marketing.
Strong knowledge of customer-focused marketing and brand building.
Proficiency with campaign management tools, Excel, and PowerPoint.

Responsibilities

Work with the Global PAYG Marketing Manager to translate the strategic PAYG plan into country-level strategic and execution plans.
Develop and execute integrated marketing campaigns to increase awareness and sales of PayGo phones.
Create product messaging, digital content, promotional materials, and sales tools for field teams.
Coordinate product launches, internal and customer-facing promotions, and market activations.
Monitor market trends, customer behavior, and industry participants' activities to inform marketing strategies.
Work with Sales, Product, Customer Care, Programs Optimization, and external partners to align marketing initiatives.
Assess campaign performance and provide insights for continuous improvement.

Desired Qualifications

Experience with PayGo business models or consumer electronics.

Job Location: Arusha, Tanzania.

About the Job

The Senior Marketing Associate – Smartphones will oversee marketing initiatives for the company's smartphone portfolio. The role focuses on increasing brand visibility, demand generation, and customer engagement while equipping sales channels with marketing tools, campaigns, and content. This role ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.

Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into country-level strategic and execution plans.
Develop and execute integrated marketing campaigns to increase awareness and sales of PayGo phones.
Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
Coordinate product launches, internal and customer-facing promotions, and market activations.
Monitor market trends, customer behaviour, and activities from industry participants to inform marketing strategies.
Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and effective.
Assess campaign performance and provide insights for continuous improvement.

A Bachelor's degree in Marketing, Business, Communications, or a related field.
5–8 years of experience in marketing, product marketing, or consumer electronics/telecom marketing.
Experience in mobile phone retail marketing.
Strong knowledge of customer-focused marketing and brand building.
Proficiency in campaign management tools, Excel, and PowerPoint.
Experience with PayGo business models or consumer electronics is an advantage.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

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