Full-Time

Sr. Manager

Marketing Activation Sciences

Posted on 9/9/2024

General Motors

General Motors

10,001+ employees

Designs, manufactures, and sells vehicles

Automotive & Transportation
Financial Services

Senior, Expert

No H1B Sponsorship

Austin, TX, USA + 3 more

More locations: Remote in USA | Roswell, GA, USA | Warren, MI, USA

Expected to report to Roswell, GA, Austin, TX, or Warren, MI three times a week if living within a 50-mile radius.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Microsoft Azure
Python
Data Science
R
SQL
AWS
Databricks
Data Analysis
Requirements
  • 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
  • 5+ years working with a marketing / media team on shared objectives.
  • 2+ years of experience successfully leading technical teams or work.
  • Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
  • Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non—random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
  • Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
  • Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
  • Strong drive for results and intellectual curiosity; must be a self-starter.
  • Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.
  • Strong project management skills with demonstrated success.
  • Familiarity with Agile project management and product development.
  • Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
  • Excellent team player with strong interpersonal skills and a highly collaborative work style.
  • Excellent oral, listening, presentation, and written communication skills.
Responsibilities
  • Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
  • Own a strategic roadmap with executable outcomes to provide business value and impact.
  • Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.
  • Possess knowledge of how to map data skills, techniques, and tools to problems.
  • Work with a product owner and teammates to develop requirements definitions.
  • Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
  • Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
  • Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
  • Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company generates revenue through vehicle sales under brands like Chevrolet and Cadillac, as well as financing services via GM Financial. GM distinguishes itself from competitors with its commitment to sustainability, community service, and board diversity, with women making up 55% of its Board of Directors. The company's goal is to balance traditional automotive manufacturing with advancements in electric vehicles and autonomous driving technologies.

Company Stage

IPO

Total Funding

$486.7M

Headquarters

Detroit, Michigan

Founded

1908

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with MasterCraft enhances Chevrolet Silverado's brand visibility in the truck market.
  • Collaboration with Hyundai accelerates EV pickup development, leveraging shared technology.
  • Cadillac's entry into Formula 1 boosts brand prestige and global recognition.

What critics are saying

  • Battery production delays hinder GM's competitiveness in the EV market.
  • Shutting down Cruise Robotaxi may result in loss of autonomous vehicle market share.
  • Internal challenges may arise from Cruise restructuring and potential layoffs.

What makes General Motors unique

  • GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.
  • GM leads in board diversity with 55% women directors.
  • GM's pivot to personal autonomous vehicles focuses on advanced driver assistance systems.

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