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Full-Time

Sr. Manager

Marketing Activation Sciences

Confirmed live in the last 24 hours

General Motors

General Motors

10,001+ employees

Designs, manufactures, and sells vehicles

Financial Services
Automotive & Transportation

Expert

Austin, TX, USA + 3 more

More locations: Remote in USA | Roswell, GA, USA | Warren, MI, USA

Expected to report to Roswell, GA, Austin, TX, or Warren, MI three times a week if living within a 50-mile radius.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Microsoft Azure
Agile
Python
Data Science
Management
SQL
AWS
Marketing
Data Analysis
Requirements
  • 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
  • 5+ years working with a marketing / media team on shared objectives.
  • 2+ years of experience successfully leading technical teams or work.
  • Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
  • Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non—random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
  • Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
  • Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
  • Strong drive for results and intellectual curiosity; must be a self-starter.
  • Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.
  • Strong project management skills with demonstrated success.
  • Familiarity with Agile project management and product development.
  • Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
  • Excellent team player with strong interpersonal skills and a highly collaborative work style.
  • Excellent oral, listening, presentation, and written communication skills.
Responsibilities
  • Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
  • Own a strategic roadmap with executable outcomes to provide business value and impact.
  • Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.
  • Possess knowledge of how to map data skills, techniques, and tools to problems.
  • Work with a product owner and teammates to develop requirements definitions.
  • Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
  • Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
  • Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
  • Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

General Motors designs, manufactures, and sells a wide range of vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market. GM generates revenue primarily through vehicle sales under brands like Chevrolet, GMC, Cadillac, and Buick, as well as through financing and insurance services via GM Financial. Unlike many competitors, GM is actively involved in community service and sustainability efforts, with employees contributing significant volunteer hours. The company is also focused on technological advancements, such as its Dynamic Fuel Management system for improved fuel efficiency, and is heavily investing in electric and autonomous vehicle technologies. GM's goal is to lead in the automotive industry while promoting diversity and community engagement.

Company Stage

Grant

Total Funding

$486.7M

Headquarters

Detroit, Michigan

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • GM's robust Q2 2024 earnings and raised full-year guidance indicate strong financial health and growth potential.
  • The company's partnerships, such as with Carbon Revolution for advanced carbon fiber wheels, highlight its commitment to innovation and high-performance vehicles.
  • Significant investments in EV manufacturing, supported by government grants, position GM to capitalize on the growing electric vehicle market.

What critics are saying

  • The highly competitive automotive market, including both traditional and EV segments, poses a constant threat to GM's market share.
  • Delays in EV production, as seen with competitors like Ford, could impact GM's ability to meet its ambitious EV goals.

What makes General Motors unique

  • GM's diverse revenue streams, including vehicle sales, financing, and after-sales services, provide a robust financial foundation compared to competitors focused solely on vehicle sales.
  • The company's significant investment in electric vehicles and autonomous driving technologies positions it as a leader in the future of mobility.
  • GM's commitment to board diversity, with women making up 55% of its Board of Directors, sets it apart in the traditionally male-dominated automotive industry.