At least 8 years of experience in marketing, growth, or promotions roles; experience in fintech, trading, or high-growth digital platforms is preferred.
Proven experience leading a team and managing large-scale promotional campaigns and lifecycle programs.
Bilingual ability in English and Mandarin to communicate with Chinese stakeholders based overseas.
Strong understanding of trading and CFD user behavior is highly preferred.
Strategic thinking with strong commercial acumen.
Expertise in campaign design and promotional mechanics.
Expertise in lifecycle and growth marketing.
Data-driven decision making.
Experience with CRM and marketing automation tools.
Performance analysis and reporting skills.
Project and stakeholder management skills.
Leadership and team management skills.
Ability to influence and collaborate cross-functionally.
Ability to balance strategy with execution.
High ownership and accountability.
Responsibilities
Define and own campaign strategy for promotions and lifecycle programs aligned with business growth targets, including acquisition, deposits, trading volume, and retention.
Transition from tactical, ad hoc campaigns to scalable, always-on program frameworks.
Identify market opportunities and translate them into commercially viable campaign strategies.
Partner with Product, Sales, and Regional teams to align on priorities and go-to-market approach.
Oversee and prioritize always-on marketing programs and promotional campaigns across global and regional marketing, such as deposit bonuses, trading competitions, and loss recovery programs.
Ensure campaigns are driven by clear business objectives and data, generate positive return on investment, and are operationally scalable.
Standardize campaign frameworks, mechanics, and templates for global and regional deployment.
Optimize campaign performance through continuous testing and iteration.
Design and manage lifecycle programs across acquisition, activation, retention, reactivation, and loyalty.
Develop structured loyalty or VIP programs, referral programs, and always-on trading incentives.
Drive user engagement and trading frequency through behavioral segmentation.
Coordinate campaigns and promotions across Marketing, Sales, Product, Operations, Compliance, and Customer Support.
Ensure internal teams are aligned on timelines, mechanics, risk considerations, and client impact before campaign launch.
Support internal communication and training on new promotion types, mechanics, rules, and processes so teams can position and support them.
Define success metrics and key performance indicators for programs and promotions.
Monitor and report on net deposits, trading volume, cost per acquisition, and campaign return on investment.
Use data insights to refine targeting, campaign mechanics, and incentives.
Build scalable processes and frameworks to manage high campaign volume efficiently.
Ensure compliance with regulatory and internal guidelines, particularly for CFD and financial promotions.
Improve speed to market through structured workflows and automation.
Desired Qualifications
Experience in fintech, trading, or high-growth digital platforms.
Strong understanding of trading and CFD user behavior.
1.About Us VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 480 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
2. Your Role in VT Markets The Senior Manager, Programs & Promotions is responsible for leading the strategy, development, and execution of scalable promotional and lifecycle programs that drive user acquisition, activation, trading activity, and retention.This role sits at the core of the Integrated Marketing function, translating business objectives into high-impact campaigns and structured programs that deliver measurable growth across global and regional markets.
3. Key responsibilities:
Strategic Planning
Define and own campaign strategy for promotions and lifecycle programs aligned with business growth targets (acquisition, deposits, trading volume, retention)
Transition from tactical, ad-hoc campaigns to scalable, always-on program frameworks
Identify market opportunities and translate them into commercially viable campaign strategies
Partner with Product, Sales, and Regional teams to align on priorities and GTM approach
Programs & Promotions Campaign Management
Oversee the management and prioritisation of always-on marketing programs and promotional campaigns across global marketing & regional marketing (e.g., deposit bonuses, trading competitions, loss recovery programs)
Ensure campaigns are:
Clear business objective driven
Data-driven
ROI-positive
Operationally scalable
Standardize campaign frameworks, mechanics, and templates for global and regional deployment
Optimize campaign performance through continuous testing and iteration
Lifecycle & Growth Programs
Design and manage lifecycle programs across the user journey:
Drive user engagement and trading frequency through behavioral segmentation
Cross-Functional Collaboration
Act as a central coordination point between Marketing, Sales, Product, Operations, Compliance, and Customer Support for campaigns and promotions.
Ensure internal teams are aligned on timelines, mechanics, risk considerations, and client impact before launch.
Support internal communication and training on new promotion types, mechanics, rules, and processes so teams understand how to position and support them.
Performance & Analytics
Define success metrics and KPIs for all programs and promotions
Monitor and report on:
Net deposits
Trading volume
Cost per acquisition (CPA)
ROI of campaigns
Leverage data insights to refine targeting, mechanics, and incentives
Operational Excellence
Build scalable processes and frameworks to manage high campaign volume efficiently
Ensure compliance with regulatory and internal guidelines (especially in CFD / financial promotions)
Improve speed-to-market through structured workflows and automation
4. What Success Looks Like
Shift from fragmented campaigns to a cohesive, scalable program ecosystem
Consistent growth in trading activity driven by structured incentives
Faster campaign execution with higher ROI
Strong alignment between global strategy and regional execution
5. What Makes You a Great Fit
Experience
At least 8 years in marketing, growth, or promotions roles (preferably in fintech, trading, or high-growth digital platforms)
Proven experience in leadinga team and managing large-scale promotional campaigns and lifecycle programs
Strong understanding of trading/CFD user behavior is highly preferred
Billingual in English and Mandarin to communicate with Chinese stakeholders based overseas
Skills & Competencies
Core Competencies
Strategic thinking with strong commercial acumen
Campaign design & promotional mechanics expertise
Lifecycle and growth marketing expertise
Data-driven decision making
Functional Skills
CRM and marketing automation tools
Performance analysis and reporting
Project and stakeholder management
Soft Skills
Strong leadership and team management
Cross-functional influence and collaboration
Ability to balance strategy with execution
High ownership and accountability
What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.