Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • This role leads programmatic campaign strategy across platforms, ensuring performance, optimization, execution, and reporting align with client objectives. The position combines campaign ownership, vendor coordination, analytics, and stakeholder communication.• eneration Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Work collaboratively with multiple groups both internally and externally client and creative agency • Participation in status meetings and communicate updates outward • Clarify with strategy teams on campaign deliverable requirements • Work collaboratively with analytics + adops teams on tagging requiremens to QA performance • Own billing and reconciliation inclusive of ad serving estimation maintain campaigns • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • Bachelors degree • Minimum 5 6 years of experience working at a media agency • Knowledge of DSP platforms The Trade Desk and DV360 required • Advanced computer skills Microsoft tools and Excel • Be proactive Show interest in constantly learning and growing • Be organized Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion • Experience mentoring and guiding assistants & associates • Sociable and outgoing lots of communication with outside vendors required • Strong written and verbal skills • Google Ads Paid Media - P5 • Paid Search (PPC) - P5
Roles and Responsibilities: • Using your analytical mindset you will be responsible for the platform strategy, execution performance and reporting of the media campaign across programmatic platforms like DV360 DataXu MediaMath The Trade desk etc. • Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. • Leverage first party and third party data for targeting and insights. • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution. • Recommend forward thinking strategies and innovations. • Proactively working with client services on campaign setup and optimization strategy. • Manage relationship with platform support teams to continually bring innovation to product and communicate updates • Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns inclusive of Primary Ad Server • Billing Planning system • Verification systems • Measurement systems • Learn and become proficient in reporting systems that support programmatic campaigns inclusive of data verification analysis that comes from reporting output directly in DSPAny Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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