Full-Time

Brand Strategist

Posted on 8/1/2024

SPINS

SPINS

501-1,000 employees

Provides retail insights and analytics services

Data & Analytics
Consulting
Consumer Goods

Senior

Chicago, IL, USA

Hybrid work options available.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 5+ years of experience in the CPG industry with a strong acumen.
  • Background in Consulting, Market Research, Insights or Category/Brand Management
  • Proficiency in PowerPoint and Excel
  • Proficiency with SPINS, Circana, or Nielsen Data
  • Eagerness to learn about new business functions, solutions, and technology.
  • Intellectual curiosity with an interest in innovation and consumer behavior.
  • Passion for the Food, Beverage, and VMS industry.
  • Ability to manage and prioritize multiple projects.
  • Excellent communicator and stakeholder manager, comfortable working at varying levels of senior leadership.
Responsibilities
  • Collaborate closely with clients to understand their business challenges, identify expansion whitespace, and provide perspective on how they can capitalize on industry trends
  • Utilize relevant data analysis to uncover and define client growth opportunities, ensuring alignment with effective SPINS short-term and long-term solutions.
  • Partner closely with Sales to drive understanding of how manufacturers can leverage SPINS data to reach their marketplace goals
  • Serve as a trusted advisor, both internally and externally, by offering data-driven insights and thoughtful perspectives for brand and category advancement across the dynamic CPG space
  • Act as a technical liaison between Sales and Product Marketing teams to ensure applicable communication and collateral is available for successful go-to-market
  • Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering dynamic presentations to foster deep client engagement.
  • Synthesize multiple data inputs to create persuasive viewpoints that drive decision-making.

SPINS provides retail consumer insights, analytics, and consulting services specifically for the Natural, Organic, and Specialty Products Industry. The company takes raw data and turns it into useful information that helps businesses understand consumer behavior, retail trends, and marketplace dynamics. By offering detailed analytics and consulting, SPINS helps clients in the natural products sector make better decisions and grow their businesses. What sets SPINS apart from its competitors is its focus on the natural products market and its ability to create a common language for industry players, which facilitates informed decision-making. The main goal of SPINS is to empower businesses in the natural products sector to maximize the value of their data and drive growth.

Company Stage

Series A

Total Funding

$4.9M

Headquarters

Chicago, Illinois

Founded

1995

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-7%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of The Data Council enhances SPINS' content management capabilities for product information.
  • Partnership with Makeena leverages first-party data for improved consumer engagement and loyalty.
  • Growing demand for non-GMO products offers SPINS opportunities to provide targeted consumer insights.

What critics are saying

  • Decline in plant-based milk sales may reduce demand for SPINS' data analytics.
  • Integration challenges from The Data Council acquisition could disrupt SPINS' data services.
  • Ongoing decline in plant-based meat sales might impact SPINS' market insights services.

What makes SPINS unique

  • SPINS specializes in natural, organic, and specialty product insights and analytics.
  • The company transforms raw data into actionable business solutions for the natural products sector.
  • SPINS provides a common language for the industry, enabling informed decision-making.

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Benefits

Extracurricular Activities

Location

Agile Work Environment

Parental Leave

Bike Storage

Flexible Schedules

Fresh and Healthy Snacks

Wellness Program

INACTIVE