Retail Senior Manager - Consumer Products

As the UK Retail Senior Manager, you will own the strategy and execution of Netflix’s Consumer Products retail business across the UK, while also developing the broader EMEA retail strategy. With particular expertise in Hardlines, you will identify growth opportunities, build strategic retailer relationships and deliver best-in-class programmes across priority categories and franchises, while developing insights, strategies and best practices that can scale across EMEA.

Key Responsibilities

• Own the UK & Ireland retail strategy and execution, setting priorities across key channels, retailers and franchise opportunities.
• Develop the EMEA retail strategy, bringing deep channel, category and retail expertise to identify regional priorities, growth opportunities and whitespace.
• Identify UK & Ireland retail growth opportunities, using market intelligence, consumer insights and commercial data to shape investment and prioritisation.
• Build and manage strategic relationships with priority UK & Ireland retailers, developing joint business plans and opportunities to grow Netflix’s Consumer Products presence, with a particular focus on Hardlines.
• Partner with UK cross functional teams and licensees to maximise retail execution, including listings, assortment, placement, activation and in-store presence.
• Translate global Consumer Products strategies into UK & Ireland and EMEA retail plans, ensuring global priorities are relevant to local market and retailer dynamics, while bringing Hardlines expertise where relevant.
• Maximise major franchise and seasonal retail moments in the UK & Ireland, developing distinctive activations that deliver visibility, commercial impact and fan engagement.
• Establish EMEA Hardlines best practice and capability, sharing UK & Ireland learnings and developing scalable approaches that can be adopted across markets.
• Track and evaluate UK & Ireland retail performance, using sell-through, market and partner data to measure impact, identify opportunities and improve future programmes.
• Build and manage strategic UK licensee partnerships, developing joint business plans, go-to-market strategies and effective account management.

What We’re Looking For

Must‑have

• Significant experience in retail, consumer products, licensing or entertainment, with deep expertise in Hardlines, ideally toys.
• Deep understanding of the UK & Ireland retail landscape, with broader knowledge of EMEA channels, markets and retail dynamics.
• Proven experience developing and executing retail strategies that deliver measurable commercial growth.
• Strong commercial judgement, with the ability to identify opportunities, prioritise investment and make clear decisions.
• Experience translating global Consumer Products strategies into locally relevant retail plans, with the ability to operate across UK & Ireland execution and EMEA strategy.
• Strong analytical skills, using retail performance, market intelligence and consumer insights to identify opportunities and inform decisions.
• Highly effective communication, influencing and cross-functional collaboration skills, with the ability to align Licensing, Hardlines, Marketing, country teams and external partners and influence senior stakeholders.
• Ability to lead multiple complex retail initiatives and franchise launches simultaneously, using strong planning and organisational skills.

Nice to have

• Established relationships with senior UK retail stakeholders, particularly across buying, category management and retail marketing.
• Experience working in or with entertainment brands and franchises.
• Ability to work with a high degree of autonomy, constructively challenge existing approaches, identify new opportunities and drive change.
• Genuine passion for entertainment, brands and retail, and an understanding of how fans engage with Netflix IP.