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Coinbase

Digital currency wallet and trading platform

CRM and Lifecycle Manager 2

Full-TimePosted on 9/30/2026
$156.6k - $164.8k/yr+ Equity + Bonus
Senior
Remote in USA
RemoteQuarterly in-person working sessions are required.

About the job

Requirements
  • At least 6 years of experience in CRM or Lifecycle Marketing, owning multi-channel campaign strategy and execution across email, push, in-app, and SMS at scale.
  • A proven track record defining and optimizing lifecycle programs that measurably improved user engagement, retention, or revenue across multiple markets.
  • Deep proficiency with enterprise CRM platforms such as Braze or Iterable, including audience segmentation, journey orchestration, A/B testing, and machine-learning-powered targeting.
  • Experience leading cross-functional initiatives with Product, Engineering, and regional teams, aligning competing priorities and delivering against aggressive timelines.
  • Working proficiency in SQL for audience segmentation and campaign analysis, and ability to partner with Data Science and Analytics teams to build reporting frameworks.
  • Responsible use of generative AI, maintaining human oversight while delivering business-ready outputs and measurable improvements in workflow efficiency, cost, and quality.
Responsibilities
  • Own lifecycle strategy for key user journeys, including onboarding, engagement, and retention, and define segmentation, channel mix, and targeting approaches to drive measurable growth.
  • Lead end-to-end planning and execution of multi-channel CRM campaigns across email, push, in-app, and SMS in multiple countries, balancing speed with quality at scale.
  • Partner with Product, Product Marketing, Data Science, and regional stakeholders to align CRM initiatives with product launches, growth priorities, and international expansion goals.
  • Drive the CRM measurement framework by defining key performance indicators, building reporting cadences, and translating campaign performance data into strategic recommendations for leadership.
  • Identify gaps in existing customer journeys and design actionable plans to address them, using A/B testing, machine-learning-powered targeting, and personalization to improve conversion and retention.

About the company

Coinbase operates a digital currency wallet and platform that lets people buy, sell, store, and transfer cryptocurrencies such as Bitcoin, Ethereum, and Litecoin. Its products include a user-friendly app and web interface for consumers and a platform for merchants, with services like custodial storage, trading, and on/off ramps to traditional currencies. The system works by securely holding users’ digital assets in custodial wallets, processing transactions, and providing trading and settlement features, as well as merchant tools for accepting crypto payments. Coinbase differentiates itself through a broad consumer and merchant footprint, strong emphasis on security and trust, regulated access, and a simple, accessible design that smooths the process of using digital currencies. Its goal is to help build an open financial system by making digital currencies easy to access, trustworthy, and usable for a wide audience.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 28, 2026 CFTC registration enables 24/7 USDC collateral and settlement.
  • Citi's Spring and Virtual Accounts expand Coinbase Payments into enterprise merchant workflows.
  • The September 17, 2026 SEC exemption legitimizes tokenized stocks and widens Coinbase's addressable market.

What critics are saying

  • Coinbase Clearing excludes margined derivatives and single-stock perpetuals, limiting revenue capture.
  • Robinhood's July 2026 tokenized stock platform and SEC framework intensify direct competition.
  • A USDC redemption failure or major smart-contract incident would cripple Coinbase's settlement model.

What makes Coinbase unique

  • September 28, 2026 CFTC approval gives Coinbase exchange, brokerage, and clearinghouse control.
  • Coinbase and Citi launched bank-grade stablecoin payments for U.S. merchants and institutions.
  • Base tokenized stocks and USDC-native derivatives turn Coinbase into tokenization infrastructure, not just trading.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 3%

2 year growth

↑ 2%
Yahoo Finance
Sep 30th, 2026
Coinbase and Citi link bank rails to stablecoin payments for merchants

Coinbase Global and Citi have launched new features linking the bank's payment systems with Coinbase's stablecoin infrastructure. Citi's Virtual Account Wallet for Coinbase will automatically convert client fiat balances into stablecoins and convert incoming stablecoins back into fiat. Merchants using Citi's Spring platform can now accept stablecoin payments whilst keeping settlement within Citi's regulated banking system. The partnership supports Coinbase's strategy to reduce reliance on trading fees by expanding subscription and service revenue, including payments infrastructure and custody services. The rollout targets US merchants and enterprises. Adoption rates, active user numbers, and processed transaction volumes will indicate the partnership's success. The move aligns with Coinbase positioning itself as an institutional gateway as payments shift onto blockchain infrastructure.

Yahoo Finance
Sep 29th, 2026
SEC approves tokenised stock trading: Robinhood and Coinbase compete for market lead

The US Securities and Exchange Commission granted a five-year exemption on 17 September allowing certain crypto exchanges to offer tokenised versions of stocks for trading. Robinhood Markets and Coinbase Global are positioned to benefit from this development. Robinhood currently has a stronger position with 301 tokenised stocks worth $148.8 million as of 28 September, issued on its Robinhood Chain blockchain launched in July 2026. The company retained approximately 89% of crypto transaction fees, totalling $35.6 million in the first 28 days of September. However, its stock tokens are debt securities without voting rights, which may place them outside the SEC's new framework. Coinbase's offering aligns more closely with the new regulations. Its $8.4 million worth of stock tokens, available since August 2026 for non-US customers, are backed by real shares and already redeemable.

Upgate
Sep 29th, 2026
Coinbase launches USDC-Native clearinghouse post-cftc approval.

Coinbase launches USDC-Native clearinghouse post-cftc approval. Sep 29, 2026 Reading time: 3 min Coinbase Secures Key Financial License, Unveiling First USDC-Native Derivatives Clearinghouse Coinbase has obtained a crucial license in a segment of finance that cryptocurrency companies have long sought to penetrate. On September 28, the U.S. Commodity Futures Trading Commission (CFTC) officially registered Coinbase Clearing LLC as a derivatives clearing organization, marking a significant milestone as the nation's first clearinghouse for derivatives operating natively with USDC. A new paradigm for clearing. A clearinghouse functions as both a guarantor and an administrator in financial transactions. When two parties engage in a trade of futures contracts or options, the clearinghouse acts as an intermediary, ensuring that each side fulfills its obligations and receives payment. Traditionally, this process relies on the movement of U.S. dollars through conventional banking systems. Coinbase's innovative approach replaces these established channels with USDC, Circle's stablecoin pegged to the U.S. dollar, for both settlement and collateral purposes. Roots in regulatory evolution. This landmark registration is the culmination of a multi-year effort to adapt financial regulations to the digital asset landscape. The groundwork was laid with the CFTC's launch of a digital assets pilot program in December 2025. This initiative paved the way for Bitcoin, Ether, and USDC to be recognized as acceptable collateral within regulated derivatives markets, deliberately dismantling outdated restrictions that had previously excluded virtual currencies from such roles. Strategic maneuvers and partnerships. Coinbase moved swiftly to leverage this regulatory opening. The company forged a partnership with Nodal Clear, with the aim of launching a platform in 2026 that would utilize USDC as collateral for futures trading. Prior to this registration, Coinbase Derivatives, a CFTC-recognized designated contract market, had utilized Nodal Clear as a third-party clearinghouse while pursuing direct access to USDC for its clearing operations. The establishment of Coinbase Clearing LLC represents the successful execution of this strategy, transforming a pilot program experiment into a fully authorized clearing operation. The advantages of 24/7 settlement. The integration of USDC offers a significant operational advantage: round-the-clock settlement. Because stablecoins operate on blockchain infrastructure, collateral transfers and margin calls are no longer constrained by traditional banking hours. This capability provides institutional traders managing global risk with a substantial upgrade, enabling more agile and efficient operations across different time zones. Navigating new risks. While this development represents a significant advancement, it does not eliminate inherent risks. The stability of any clearinghouse is contingent on its risk management framework. Operating on stablecoin rails introduces specific considerations, including questions surrounding redemption reliability, potential blockchain congestion, and smart contract vulnerabilities. However, the CFTC's approval suggests that the agency has determined these risks to be manageable within its existing supervisory structure. Coinbase's integrated vision. For Coinbase, the strategic implications are clear. The company already commands a significant presence in the U.S. with one of the largest cryptocurrency exchanges, a robust custody business, and an expanding institutional services division. The addition of a registered clearinghouse allows Coinbase to offer its clients a comprehensive, vertically integrated suite of services, encompassing trade execution, custody, and now clearing, all under a single corporate entity. Boosting USDC demand. The registration of Coinbase Clearing LLC is poised to generate substantial new demand for USDC. Each dollar of margin posted in USDC at Coinbase Clearing represents stablecoin supply actively engaged in a productive financial use case, rather than remaining idle on an exchange. This dynamic also benefits Circle, the issuer of USDC, as each circulating USDC is backed by reserves that generate yield for the company.

Yahoo Finance
Sep 29th, 2026
CFTC approves Coinbase Clearing as first USDC-native derivatives clearinghouse in US

The Commodity Futures Trading Commission has registered Coinbase Clearing as a derivatives clearing organisation, making it the first US clearinghouse to use USDC for settlement and collateral. The platform replaces traditional dollar-based banking rails with Circle's stablecoin, enabling 24-hour collateral transfers and margin calls on blockchain infrastructure. Coinbase previously relied on Nodal Clear as a third-party clearinghouse through its Coinbase Derivatives platform. The new registration allows the company to handle clearing operations internally. The approval follows the CFTC's December 2025 digital assets pilot programme, which permitted Bitcoin, Ether, and USDC as acceptable collateral in regulated derivatives markets. Coinbase had partnered with Nodal Clear to launch USDC-backed collateral for futures trading in 2026. In May, Coinbase Financial Markets became the first CFTC-regulated futures commission merchant connecting US clients to global crypto perpetuals and options markets.

Associated Press
Sep 28th, 2026
Citi and Coinbase enable stablecoin-to-fiat conversion for merchants and businesses

Citi and Coinbase have expanded their partnership to bridge traditional banking and digital payments. The collaboration introduces two initiatives: Coinbase Virtual Accounts, which uses Citi's Banking-as-a-Service infrastructure to provide bank-account-like functionality with automatic fiat-to-stablecoin conversion, and merchant stablecoin acceptance through Citi's Spring platform, powered by Coinbase Payments. The solutions allow businesses to operate between traditional and digital finance without building separate infrastructure. Merchants can accept payments from over 150 million stablecoin holders globally, with automatic conversion to fiat. Citi serves as the bank of record for settlements. Launching initially in the United States, the partnership aims to enable interoperability between fiat and digital payments. Citi moves approximately $6 trillion daily and banks 90% of top e-commerce companies and 15 of the world's 20 largest fintechs.