International HNW Strategy Senior Principal - Proposition & Transformation

Build a healthier and more sustainable future for everyone.

At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities.

Join us to shape what comes next, grow through new experiences and extend your impact across Asia.

About the Role

Manages HNW product positioning, cross-market proposition development, and customer value-added ecosystems across Hong Kong, Singapore, and new markets. Leverages deep HNW product domain expertise and program execution capabilities to lead product roadmaps and drive cross-entity execution till launches with distributors’ feedback, competitive benchmarking, and cross-functional stakeholder management and in-market product/investment committee governance.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Market & Competitor Intelligence: Perform competitive product analysis with international brokers/distributors and conduct regular customer insight studies across key markets to identify unmet HNW needs and feed product pipelines.
• PMO & Cross-Functional Governance: Run the central Program Management Office (PMO) to track strategic milestones and drive cross-functional delivery, establishing and facilitating SteerCo and ExCo structures across group, regional, and local leadership and delivery teams in HK, SG, and other markets.
• HNW Product Strategy, Positioning and Differentiation: Drive the feasibility studies, product & pricing design, investment strategy and go-to-market strategy for core HNW product suites, including Participating Savings, Participating Whole-of-Life, Index/ Traditional Universal Life and evolving wealth/protection solutions across markets with positioning and differentiation.
• Cross-Market Product Delivery & Review: Collaborate with in-market distribution, product, actuarial, pricing, finance and investment teams to drive end-to-end development and manage product implementation, pricing, campaign, reinsurance structures, and margin/capital requirements and post-launch review.
• Product Roadmap and In-market Governance: Coordinate the in-market Product Development and Investment Committees; manage multi-market product roadmaps and resource prioritization across HK, SG, and new markets.
• HNW Value-Added Services (VAS) & Ecosystems: Formulate differentiated customer value added service propositions and prestige offerings across markets, including international concierge and longevity-focused value-added service suites, with collaborations across in-market delivery teams.

Minimum Job Requirements:

• University degree in Actuarial Science, Finance, Economics, Business, Marketing or a related discipline; a relevant postgraduate or professional qualification is an advantage.

• 10–15 years of relevant experience in life insurance product strategy, proposition development or HNW business, with exposure to Asian or international markets.

• Strong knowledge of HNW life insurance and wealth solutions, supported by experience in market research, product positioning and go-to-market planning.

• Proven track record in leading end-to-end, cross-market product development, implementation and governance, including pricing, reinsurance, capital considerations and post-launch review.

• Strong commercial, analytical and programme management capabilities, with the ability to manage priorities, risks and senior-level decisions in a complex matrix environment.
• Excellent communication, stakeholder management and influencing skills across senior executives, regional and local teams and external partners.

Others:

You are required to obtain the relevant license(s) if your job involves regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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