The Challenge

Join OneTrust, the industry leader in Trust Intelligence, as we embark on an exciting transformation to enhance our analyst engagement capabilities. We’re seeking an exceptional Director of Analyst Relations to work alongside our Product Marketing team. The analyst relations leader must be a strategist and an orchestrator, ensuring that all relevant internal (executives, stakeholders and so on) and external (industry analysts) collaborate on and execute in alignment with the analyst relations strategy and internal and external initiatives, as appropriate.

Your Mission

• Build and oversee the end-to-end execution of the analyst relations strategy, and corresponding programs and initiatives.
• Serve as the liaison between industry analysts and the company while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.
• Assume the role of spokesperson and evangelist on behalf of the company and products.
• Foster and strengthen relationships with primary, secondary and tertiary analysts to ensure well-rounded engagement, feedback and, ultimately, well-rounded outcomes.
• Develop and deploy analyst relations best practices for program elements, such as inquiry, briefing, events and evaluations, and sharing insights, trends and research.
• Manage analyst relations operations — specifically, third-party resources such as budget, contracts and tools, in addition to defining, measuring and reporting on metrics/outcomes.
• Identify and develop spokespeople, including executives and subject matter experts, to ensure fluid and deliberate messages are shared and best practices are deployed.
• Collaborate cross-functionally with internal teams to drive outbound engagement and inbound insights in alignment with corporate and analyst relations objectives.
• Define a communications cadence and feedback loop to ensure that the dissemination of analyst insight from engagements and research is shared with the right stakeholders at the right time.
• Set expectations — based on executive, stakeholder and corporate goals — on what analyst relations can achieve with the resources at hand.
• Champion the vision for the future of analyst relations and its strategic impact on the business, and the market in which it serves.
• Illuminate areas of opportunity where analyst relations can provide a competitive advantage.

You Are

Communication skills

• Moderate executive-level communications to ensure a focused and valuable interaction with clear next steps.
• Distill complex topics into actionable feedback.
• Determine when to probe for additional information.
• Deliver clear, compelling and articulate-written and verbal communications.

Creative skills

• Must be open to experimenting with new approaches, testing the hypothesis and establishing key performance indicators (KPIs) that can help determine effectiveness.
• Must be able to balance innovation against known and effective approaches.

Analytical skills

• Ability to identify signals through noise and take the best next action.
• Ability to analyze and interpret disparate datasets to derive insights.
• Willingness to change direction based on results illustrated through data.

Technical skills

• A strong understanding of the technology landscape.
• Ability to learn and articulate the company’s approach to a technology and/or service and its place in the ecosystem.
• Ability to deliver business cases and points of validation.    

Leadership skills

• Ability to establish analyst relations as a strategic function to deploy third-party insights and guidance to competitively and efficiently establish the technology and service provider as a leader in the space.
• Ability to build relationships with functions outside of analyst relations — including but not limited to product marketing, corporate communications, demand generation, product management, engineering, sales, customer success, services and IT.

Experience

• Experience in software or in a startup environment is preferred
• A minimum of seven years in marketing, strategy or communications roles in enterprise technology and/or service providers, and more than three years of experience in analyst relations preferred    

Track record

• Ability to provide examples of analyst relations programs, its objectives, strategic programs/initiatives and outcomes from prior roles in enterprise technology or service providers, with the corresponding impact on the business.
• Ability to provide examples of exceptional reputation among the analyst community, existing relationships with firms and analysts.    
• Ability to articulate and provide examples of understanding research and advisory firm processes, in addition to showcasing your ability to negotiate contracts and providing maximum value with analyst relations budget.

Education

• Bachelor of Arts or Bachelor of Science in marketing or business.
• Master of Business Administration a plus.