Full-Time

Experiential Marketing Manager

Confirmed live in the last 24 hours

blend360

blend360

201-500 employees

Consulting in marketing analytics and data science

Data & Analytics
Consulting

Senior, Expert

Seattle, WA, USA

Hybrid position requiring 4 days a week in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • Degree in Marketing or Communications preferred.
  • Proven experience (7+ years) in experiential marketing or event management or a related field.
  • Ability to travel to key markets up to 25%.
  • Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Experience managing and tracking budgets and expenses.
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
  • Strong attention to detail and the ability to review content and creative assets for accuracy and adherence to brand guidelines.
  • Experience using Microsoft Teams, Excel, Outlook, and PowerPoint.
  • Passion for brand experiences and travel.
Responsibilities
  • Collaborate with cross-functional teams to develop comprehensive, data-driven, experiential marketing strategies aligned with overall loyalty and brand objectives.
  • Plan, coordinate, and execute experiential marketing events in lifestyle and entertainment, ensuring seamless activation and delivery of brand messages.
  • Manage budgets for experiential marketing campaigns, optimizing resources to achieve maximum impact and ROI.
  • Identify, negotiate with, and manage relationships with external partners, vendors, and agencies to support event execution.
  • Ensure experiential marketing initiatives align with and reinforce the overall brand identity, messaging, and values.
  • Establish key performance indicators (KPIs) and metrics to evaluate the success of experiential marketing campaigns, providing insights for future improvements. Develop comprehensive reporting mechanisms for analysis.
  • Foster a collaborative and creative work environment and utilize internal resources to create new experiences.
  • Manage complex events including creating detailed run-of-shows, managing large groups of volunteers and vendors onsite, and developing clear logistical plans to pull off seamless experiences.

BLEND360 specializes in consulting services focused on marketing analytics, data science, and marketing technology (MarTech). The company helps businesses improve their marketing strategies by providing insights derived from data analysis. Their services include consulting on marketing analytics, strategy activation, and implementing MarTech solutions, which enable clients to make informed decisions based on performance data. What sets BLEND360 apart from its competitors is its approach of integrating its consultants into the clients' teams and cultures, fostering collaboration and ensuring that they work closely with clients to drive success. The goal of BLEND360 is to enhance marketing performance for its clients, leading to measurable results and business growth.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

Columbia, Maryland

Founded

N/A

Growth & Insights
Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of a generative AI suite positions BLEND360 at the forefront of innovation in the data science space.
  • Acquisitions of companies like Montevideo Labs and FutureproofAI expand BLEND360's global footprint and enhance its service offerings.
  • A $100M minority investment from Recognize provides strategic guidance and resources for international expansion.

What critics are saying

  • The competitive landscape in marketing analytics and data science requires BLEND360 to continuously innovate to maintain its edge.
  • Integrating multiple acquisitions could pose challenges in aligning company cultures and technologies.

What makes blend360 unique

  • BLEND360's unique approach of integrating seamlessly with clients' teams and cultures fosters a collaborative environment that drives success, unlike traditional consulting firms.
  • The company's focus on data-driven insights and performance data to optimize marketing strategies sets it apart in the competitive marketing analytics landscape.
  • Recent acquisitions like Montevideo Labs and FutureproofAI enhance BLEND360's global capabilities and expertise in omnichannel decision management solutions.

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