Definity Financial is a Canadian property and casualty insurer that serves individuals and businesses through multiple channels, offering a broad range of coverage options. Its products are delivered via a mix of direct, broker, and digital channels, and the company emphasizes continuous improvement and innovation to meet evolving needs. The business model relies on insurance premiums and strategic investments, with a focus on transforming into a digital leader and expanding market capabilities to grow reach and profitability. Definity differentiates itself through its long-standing heritage from Economical Insurance, its multi-channel distribution, and its commitment to leveraging technology and investments to better serve customers, broker partners, employees, and communities in a changing market.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Canada
Founded
1871
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