Petra Brands

Global brand incubator for consumer goods

Illustrator & DIY Craft Designer

Industrial DesignConfirmed live in the last 24 hours

Full-timeRemote in PhilippinesNo salary listedRemote

About the Job

Requirements

A bachelor's degree in Illustration, Graphic Design, Fine Arts, Surface Pattern Design, or a related visual arts field.
Two to four years of professional experience focused on commercial illustration, surface pattern design, children's book or toy graphics, or DIY craft product development.
A portfolio demonstrating skills in digital illustration, character and motif creation, pattern design, and playful color theory.
Proficiency in Adobe Illustrator, Photoshop, and InDesign, and familiarity with digital illustration tools such as Procreate.
Proficiency in AI art generation tools such as Midjourney and DALL-E for creative concepting and moodboarding.
Hands-on experience with physical crafting techniques such as paper crafts, textiles, clay, scrapbooking, or DIY kits.
Understanding of print production processes, including CMYK versus RGB, spot colors, print finishes, vector files, and component-based product assembly.
Ability to manage multiple visual projects simultaneously and balance creative thinking with practical design execution.
Ability to collaborate with creative, sourcing, and marketing teams.
Interest in seasonal trends relevant to the party and craft industries.

Responsibilities

Conceptualize and design DIY craft products, activity sets, and party items, and review their samples.
Use AI tools in the concept and mockup phase.
Support the creation and delivery of biannual retail product catalogs.
Track craft and product subcategories to ensure deadlines for SKU definition, pricing, packaging, and samples are met.
Coordinate with design, sourcing, and marketing teams to prepare craft materials, assembly instructions, and visuals for internal and retail presentations.
Work with the Head of Creatives, Sourcing, and Private Label teams on craft design direction, material selection, and production feasibility, ensuring craft designs and assembly components meet quality, safety, material, and cost standards.
Review physical samples, test assembly and craft mechanics, and provide design feedback during pre-production.
Ensure craft product lines, packaging designs, and instructional inserts align with brand guidelines and seasonal themes.
Support cohesive craft and party collections aligned with broader campaign or retail strategies.
Monitor retail and design trends in crafts, DIY hobbies, party goods, gifting, and lifestyle categories.
Benchmark competitor craft kits and propose improvements or innovation opportunities.
Prepare detailed design specifications, product renders, assembly guides and craft instructions, and print-ready files for supplier handoff.
Maintain organized design records, templates, and version control for ongoing projects.

Illustrator & DIY Craft Designer

Petra Brands · Manila, Philippines (Remote) · — · Posted 2026-11-06

Workplace: remote

Description

Company: Petra Brands

Location: Remote

Brand: House of Party

Position Type: Full-Time

About Petra Brands:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin, EveryMood and Roofus Pet. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

About The Role:

We are looking for a creative and detail-oriented Illustrator & DIY Craft Designer to join House of Party (HOP)—a core brand under Petra Brands specializing in innovative, DIY, and trend-driven party and craft products.

The Product & Crafts Designer will play a key role in designing and developing new craft concepts, DIY activity kits, product packaging, and seasonal collections that reflect the brand’s fun, celebratory, and modern aesthetic. Working closely with the Head of Creatives, this role supports the full product development cycle from ideation to production, ensuring that each craft and party product is retail-ready, visually compelling, and aligned with market trends.

Key Responsibilities:

1. Craft & Product Concept Design

Conceptualize, design, and review sampling of creative DIY craft products, activity sets, and party items.
Effective use of AI tools in the concept and mockup phase
Support in the creation and delivery of biannual retail product catalogs.
Track progress of product and craft subcategories (e.g., Pixel Pop, Muddies, Threadies, DIY activity kits, etc.), ensuring deadlines for SKU definition, pricing, packaging, and samples are met.
Coordinate with design, sourcing, and marketing teams to ensure all craft materials, assembly instructions, and visuals are ready for internal and retail presentations.

2. Collaboration & Execution

Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on craft design direction, material selection (yarn, clay, paper goods, textiles), and production feasibilit and to ensure craft designs and assembly components meet quality, safety, material, and cost standards.
Review physical samples, test assembly/craft mechanics, and provide design feedback during pre-production.

3. Brand & Aesthetic Consistency

Ensure craft product lines, packaging designs, and instructional inserts align with brand guidelines and seasonal themes.
Support the development of cohesive craft and party collections that align with broader campaign or retail strategies.

4. Research & Trend Analysis

Stay updated with retail and design trends within the crafts, DIY hobby, party goods, gifting, and lifestyle categories.
Benchmark competitor craft kits and propose improvements or innovation opportunities.

5. Documentation & Handoffs

Prepare detailed design specs, product renders, assembly guides/craft instructions, and print-ready files for supplier handoff.
Maintain organized design records, templates, and version control for ongoing projects.

Required Skills & Qualifications:

Bachelor’s degree in Illustration, Graphic Design, Fine Arts, Surface Pattern Design, or a related visual arts field
2-4 years of professional experience focusing on commercial illustration, surface pattern design, children's book/toy graphics, or DIY craft product development.
A strong portfolio demonstrating exceptional skills in digital illustration, character/motif creation, pattern design, and playful color theory.
Strong proficiency in Adobe Illustrator, Photoshop, and InDesign; comfort with digital illustration tools (Procreate, etc.).
Strong proficiency in using AI art generation tools (Midjourney, DALL-E, etc.) for creative concepting and moodboarding.
Hands-on passion and expertise in physical crafting techniques (e.g., paper crafts, textiles, clay, scrapbooking, DIY kits).
Good understanding of print production processes (CMYK vs. RGB, spot colors, print finishes, vector files) and component-based product assembly.
Detail-oriented, organized, and able to manage multiple visual projects simultaneously.
Ability to balance creative thinking with practical design execution.
Strong communication and teamwork skills, ability to collaborate with creatives, sourcing, and marketing teams effectively.
Interest in seasonal trends (Christmas, Halloween, Birthdays, etc.) relevant to the party and craft industries.

Benefits: 

Competitive salary and benefits package.
Opportunity to work with a dynamic and innovative team.
Creative and collaborative work environment.
Professional development opportunities and career growth.

Petra Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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About the Company

Petra Brands

Global brand incubator for consumer goods

Petra Brands is a global brand incubator that builds design-forward, culturally relevant consumer brands across beauty, wellness, pet care, party, and lifestyle. It combines in-house design, global manufacturing, and data-driven innovation to bring sustainable products to market. Its portfolio includes Roofus Pet, Luna Naturals, Fomin, Everymood, and House of Party, with a presence in five countries and products sold in over 20,000 retail doors worldwide. The company differentiates itself by managing a multi-brand ecosystem at scale, backed by design capabilities, international manufacturing, and data insights to move quickly from concept to shelf. Petra’s goal is to create meaningful, highly connected brands that resonate with today’s consumers and grow across global markets.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Los Angeles, CA
Founded: 2017

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