Full-Time

Manager – Marketing Operations

Updated on 12/9/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$84.6k - $155.1kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

Denver, CO, USA

Residents of NY, CO, CA, and WA are eligible.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • A minimum of 6 years in marketing operations, campaign management, or related fields, with proven expertise in executing regional marketing campaigns and managing marketing technology platforms.
  • Strong knowledge of marketing automation tools (Marketo preferred), CRM systems, and digital marketing channels.
  • Experience with user management and system administration within marketing technology platforms.
  • Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
  • Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams and stakeholders across different regions.
  • A meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity.
Responsibilities
  • Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
  • Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation. Ensure adherence to global best practices and optimize campaigns for regional effectiveness.
  • Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements. Develop training materials and documentation to support the adoption of marketing tools and processes.
  • Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
  • Evaluate and implement new marketing technologies to enhance operational efficiency.
  • Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training.
  • Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
  • Ensure regional compliance with data regulations such as GDPR and CCPA. Support local security initiatives and conduct regular audits to maintain data integrity and security standards.
  • Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
  • Drive continuous improvement and benchmarking initiatives to enhance operational efficiency.
  • Plan and manage special projects and provide support for marketing initiatives.
  • Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
  • Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies. Coordinate with sales operations and executive stakeholders to support regional marketing objectives.

The Trade Desk provides a demand-side platform (DSP) that allows advertisers to purchase digital advertising space automatically across various channels, including display, social media, and connected TV. The platform uses real-time bidding (RTB) to facilitate live auctions for ad impressions, giving clients the ability to optimize their campaigns effectively. What sets The Trade Desk apart is its focus on transparency in measurement and reporting, enabling advertisers to see the performance of their campaigns clearly. The company's goal is to help clients achieve better advertising results while generating revenue through platform usage fees and additional services like data analytics.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

30%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of Unified ID 2.0 enhances privacy-conscious advertising solutions.
  • The rise of programmatic audio advertising expands The Trade Desk's market opportunities.
  • 5G network expansion boosts demand for video advertising services.

What critics are saying

  • Ventura faces competition from established smart TV OS players like Roku and Amazon.
  • Spotify's SAX expansion increases competition in the audio advertising space.
  • Data privacy concerns may arise from integration with platforms like Evidnt.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for ad campaign performance.
  • The company is developing Ventura, a new smart TV operating system.

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