Full-Time

Manager – Marketing Operations

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$84.6k - $155.1kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

Denver, CO, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • A minimum of 6 years in marketing operations, campaign management, or related fields, with proven expertise in executing regional marketing campaigns and managing marketing technology platforms.
  • Strong knowledge of marketing automation tools (Marketo preferred), CRM systems, and digital marketing channels.
  • Experience with user management and system administration within marketing technology platforms.
  • Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
  • Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams and stakeholders across different regions.
  • A meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity.
Responsibilities
  • Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
  • Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation.
  • Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements.
  • Develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
  • Evaluate and implement new marketing technologies to enhance operational efficiency.
  • Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training.
  • Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
  • Ensure regional compliance with data regulations such as GDPR and CCPA.
  • Support local security initiatives and conduct regular audits to maintain data integrity and security standards.
  • Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
  • Drive continuous improvement and benchmarking initiatives to enhance operational efficiency.
  • Plan and manage special projects and provide support for marketing initiatives.
  • Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
  • Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by offering advanced technology and data analytics, providing clients with transparency in measurement and reporting, which helps them make informed decisions about their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns.

Company Stage

IPO

Total Funding

$80.3M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

31%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric solutions offers innovation opportunities for The Trade Desk.
  • 5G expansion boosts mobile video consumption, enhancing The Trade Desk's advertising capabilities.
  • Unified ID 2.0 positions The Trade Desk as a leader in cookieless advertising.

What critics are saying

  • Ventura may face competition from established players like Roku and Amazon.
  • Spotify's SAX expansion could increase competition in digital advertising.
  • Evidnt integration may raise data privacy and compliance concerns.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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