Manager – International Ecommerce

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full-time Manager, International eCommerce reporting to the Director, Customer & Lifecycle Marketing.

This position will be based in Miami.

Position Summary:

The Manager, International eCommerce leads the Digital Commerce web communications and merchandising function for international markets, translating strategy into action across digital experiences. This role drives the planning, delivery, and optimization of web programs while partnering closely with CRM channel teams to create coordinated customer journeys across prospect, pre-cruise, and post-cruise touchpoints.

This role is responsible for translating web communications strategy into operational plans, driving initiative delivery across web teams, and ensuring programs align with commercial priorities, international market needs, and the broader communications calendar. The role uses behavioral data and performance insights to optimize guest engagement, conversion, and revenue across international markets.

The Manager drives cross-functional alignment with Tech & Development, UX, international market leads, business intelligence, paid media, creative, commercial, and CRM teams. This position reports to the Director, Digital Commerce & Experience.

Essential Duties and Responsibilities:

• Lead the web promotional strategy across international markets, translating commercial priorities and promotional calendars into integrated merchandising plans, targeted offers, landing pages, and conversion-focused digital experiences; establish priorities and performance expectations for timely, accurate, and locally relevant delivery.
• Translate Digital Commerce strategy into experience briefs, audience and content requirements, and delivery priorities for web merchandising, personalization, and optimization programs across international markets.
• Own the web program roadmap, setting priorities and allocating resources to ensure initiatives are delivered in alignment with commercial booking windows, international market priorities, and business objectives.
• Lead the application of audience segmentation, personalization strategies, and content frameworks across web experiences, informed by behavioral data, performance insights, and market needs.
• Drive cross-functional alignment with Tech & Development, international market leads, commercial teams, Revenue Management, creative partners, and CRM teams to deliver integrated, commercially relevant, and locally adapted experiences.
• Coordinate cross-functional workstreams with Growth & Measurement, Creative/Content, Commercial, and International Markets teams, proactively surfacing dependencies and ensuring seamless delivery across initiatives.
• Partner with CRM channel leaders to align messaging, audiences, timing, sequencing, and calls to action across email and web touchpoints throughout the guest journey.
• Oversee the delivery and performance of web merchandising and digital experience programs, including promotions, targeted offers, landing pages and cross-sell and upsell placements, ensuring execution quality, consistency, and measurable performance across international markets.
• Lead the web component of the pre-cruise communications program, partnering with CRM teams to support ancillary product remerchandising, cross-sells, upsells, and engagement offers.
• Lead the interpretation of web performance results, translating insights into optimization priorities and guiding adjustments to merchandising, targeting, testing, and customer experiences.
• Lead competitive analysis and performance reporting, translating channel and market insights into forward-looking recommendations for program and strategy refinement.
• Lead, coach, and develop team members responsible for web program delivery, establishing clear priorities, performance expectations, development goals, and accountability for execution quality and business outcomes.

• Performs other duties as required.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

• Bachelor’s degree in marketing, business, ecommerce, digital experience, or a related field required.
• Master’s degree preferred.
• Minimum of 8–10 years of progressive experience in digital marketing, ecommerce, web merchandising, or digital experience strategy.
• Minimum of 5 years of experience leading web programs involving merchandising, personalization, audience targeting, conversion optimization, and experimentation.
• Minimum of 3–5 years of experience leading and developing team members in a matrixed environment, with demonstrated ability to drive complex cross-functional initiatives.
• Experience collaborating with CRM or lifecycle marketing teams to deliver coordinated customer journeys is required.
• Experience working in or with international markets is preferred; travel, hospitality, cruise, or consumer subscription brand experience is a plus.
• Strong working knowledge of web content management, digital merchandising, personalization, experimentation, marketing automation, and web channel operations.
• Experience with Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Audience Manager or an equivalent enterprise digital-experience stack.
• Proficiency in interpreting web behavior, conversion funnels, audience segmentation outputs, and A/B or multivariate testing results to drive optimization decisions.
• Experience with project and program management tools such as Jira, Confluence, or Asana, with the ability to establish delivery governance across multiple workstreams.
• Familiarity with tagging, HTML, CSS, and digital marketing technologies sufficient to collaborate effectively with technical and production teams.
• Working knowledge of CRM and email marketing practices, with the ability to partner effectively with lifecycle and channel teams on integrated customer journeys.
• Strong people-leadership skills, with demonstrated ability to align, coach, and develop web program talent.
• Excellent verbal and written communication skills, including the ability to present performance results, business implications, and strategic recommendations to senior leadership.
• Highly detail-oriented, organized, and able to lead through ambiguity, balance competing priorities, and maintain delivery quality in fast-moving, high-volume environments.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

The position is not eligible for work authorization sponsorship.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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