Full-Time
Full Stack Engineer
Posted on 10/3/2025
Good Inside
51-200 employees
Subscription-based parenting guidance through podcasts
Compensation Overview
$140k - $180k/yr
New York, NY, USA
Hybrid
Three days on-site per week in Manhattan office.
 Software Engineering (1) |
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- 2-5+ years of professional software engineering experience, with a focus on web development at scale.
- Proven track record leading complex cross-stack features from architecture through launch and iteration.
- Deep expertise in React, Next.js, Tailwind, and modern web technologies (TypeScript, Vercel, etc.), with strong intuition for performance and DX trade-offs.
- Strong proficiency in some backend frameworks (examples include FastAPI, Flask, Django, Express) and ORMs (SQLAlchemy or equivalent) for schema design, migrations, and modeling.
- Familiarity with modern testing practices (unit with Jest, integration/E2E with Playwright, visual regression with Storybook) and CI/CD automation.
- Effective communicator: able to translate technical tradeoffs into business impact for PMs, Designers, and Execs.
- Experience mentoring engineers and influencing technical direction across teams.
- End-to-End Web Feature Delivery: Lead planning, estimation, implementation, testing, and support for features spanning our web application, backend services, and supporting infrastructure.
- Web Client Development: Build and maintain high-performance, maintainable web experiences in React/Next.js with Tailwind, ensuring strong test coverage, accessibility, and performance across devices.
- Payment Infrastructure Leadership: Design, build, and operate secure, compliant payment flows and integrations at scale; proactively identify risks and drive roadmap improvements.
- Quality, Reliability & Observability: Embed testing at every layer (unit, integration, end-to-end); advocate for and implement observability best practices; help lead incident response and post-mortem processes.
- Technical Leadership: Mentor teammates, review code with an eye toward long-term maintainability, and help set engineering standards and best practices for the web stack.
- Python, FastAPI & SQLAlchemy experience (bonus, but not required).
- Payments knowledge: experience building/operating secure, compliant, high-throughput payment flows (Stripe, Apple, Google, etc.).
- Familiarity with Dart & Flutter (our mobile app tech stack).
- Contributions to open source or public tech talks/blog posts.
- Prior mentorship or interview experience.
Good Inside provides practical parenting resources through a multi-channel digital toolkit for parents, caregivers, and educators. It offers a weekly podcast, social content, workshops, and downloadable guides that deliver actionable strategies for immediate use. The business blends free content with paid workshops and premium guides, with additional revenue from sponsorships on its podcast and social channels. The goal is to help families improve parenting skills and wellbeing by making accessible, practical guidance from Dr. Becky available across formats.
Company Size
51-200
Company Stage
Series A
Total Funding
$10.5M
Headquarters
New York City, New York
Founded
2021
Simplify's Take
What believers are saying
- 50% YoY revenue growth and profitability demonstrate strong unit economics and market demand.
- 100K+ paid subscribers at $23–28/month provide recurring revenue base for expansion.
- Multi-channel monetization through memberships, podcasts, partnerships, and books reduces single-revenue dependency.
What critics are saying
- Big Little Feelings' $99/year courses and TikTok content capture price-sensitive parents faster.
- Free AI tools from Google and OpenAI directly undercut GiGi chatbot subscription value.
- US fertility rate collapse to 53.1 births per 1,000 women shrinks addressable market.
What makes Good Inside unique
- Dr. Becky's 3.4M Instagram followers create direct distribution moat for subscriber acquisition.
- AI chatbot GiGi personalizes parenting guidance at scale beyond competitor workshop models.
- Good Inside Baby targets pregnancy-to-toddler gap, expanding addressable market beyond older children.
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Benefits
Company Equity
Paid Vacation
Paid Sick Leave
Hybrid Work Options
Company News
Dr. Becky Kennedy has built Good Inside, a parenting advice business, into a $34 million-a-year company since launching on Instagram during the COVID pandemic. The profitable venture generated nearly 50% revenue growth year-over-year and employs over 60 people. Kennedy's approach treats parenting as leadership, offering digital memberships ($23.25-$28 monthly) that include workshops, video content and community support. The platform surpassed 100,000 subscribers in Q3 last year and features an AI chatbot called GiGi for personalised parenting guidance. The company raised $10.5 million from investors including Inspired Capital in 2023 and is otherwise bootstrapped. Kennedy, who has 3.4 million Instagram followers, defends charging for parenting support by comparing it to executive coaching, suggesting criticism carries hints of misogyny around maternal instinct expectations.