Senior Marketing Specialist

Salary Range: 85000 to 105000 (Currency: USD) (Pay period: per-year-salary)

Pursuit Management

• Manage the full pursuit process including proposals, RFP responses, qualifications packages, and interview presentations.
• Write compelling custom content, develop visuals/infographics, and design assets such as resumes, project sheets, and custom proposal pages.
• Coach Operations teams on interview messaging and structure. Conduct post interview debriefs and prepare follow up materials.

Project Marketing

• Coordinate all project marketing efforts including custom jobsite signage, ordering swag / logowear, client gifts, project photography and videography, and other promotional assets.
• Coordinate with third party vendors to schedule professional photography and videography.
• Develop case studies to market the company’s project portfolio through written content and visuals.

CRM and Data Management

• Data entry into CRM to support pursuits, resumes/teams, and client information.
• Support bid and resource reporting along with related meetings.
• Assist with client survey processes.

Public Relations

• Draft and submit press releases, award submissions, and people on the move announcements.
• Track media coverage and support companywide PR efforts

Branding

• Support the development of branded materials, following companywide brand standards.

Events and Client Engagement

• Assist with planning and executing internal and external events such as sponsorships, client gatherings, networking events, and recruiting activities.
• Coordinate vendors and create supporting presentation materials.
• Represent Skyline at company and industry hosted events.

Content Development

• Brainstorm and develop content with the Marketing Manager and national Branding team.
• Produce written content for biographies, project stories, website updates, social media, and internal messaging.

Marketing Strategy and Collaboration

• Participate in the annual marketing planning process.
• Stay current on industry trends and share new ideas to elevate marketing initiatives.
• Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

The successful candidate will possess:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field, or equivalent experience.
• At least 5+ years of marketing experience, preferably in commercial construction, commercial interiors, architecture, engineering, real estate, or related professional services industries.
• Demonstrated experience managing proposals, RFQs, and RFP responses.
• Experience supporting business development and client pursuit activities while working with technical staff.
• Strong writing and editing abilities through demonstrated content creation and custom proposal content.
• Strong graphic design skills used to articulate technical concepts in creative ways through visual communication.
• Strong organizational skills with the ability to manage multiple deadlines.
• Demonstrated ability to use AI throughout the pursuit process, content creation and to create efficiencies in everyday tasks.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook), Adobe InDesign, Photoshop & Canva, CRM platforms
• Experience coordinating photography and videography vendor relationships.
• Proactively shares ideas and suggests new initiatives
• Discreet and able to handle sensitive information in a confidential manner
• Ability to multitask and prioritize multiple projects at any given time
• Strong work ethic in a highly demanding environment
• Critical thinking and good judgment to make decisions