Full-Time

Lead – Product Communications

Posted on 7/29/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Consumer Goods

Compensation Overview

$144k - $216kAnnually

+ Variable Compensation + Overtime + Benefits

Senior, Expert

San Mateo, CA, USA

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Communications
Data Science
Marketing
Requirements
  • Extensive experience in building and scaling communications and PR programs, with a focus on product communications, within B2B or B2B2C companies
  • Excellent media relationships across a diverse set of outlets and formats as well as a passion for staying ahead of shifts in how and where to tell earned stories
  • You love to keep your finger on the pulse and are bold, creative and strategic thinker with attention to detail and a deep understanding of what it takes to execute impactful product communications
  • Thrive in fast-paced, fluid and challenging environments and love to collaborate across marketing functions
  • Highly comfortable working with senior leadership and executives on all things PR
  • A skilled writer and a natural storyteller who has a desire to create content that isn’t bland and a knack for writing eye-catching headlines
  • Proven experience in data storytelling (and working with data teams) and crafting and executing communications on technical subject matter
  • Strong project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
Responsibilities
  • Develop PR and communications strategies to elevate Klaviyo’s platform story, reach our core audiences and drive awareness of our growing product innovations
  • Develop messaging, narratives and content that clearly positions Klaviyo’s value proposition and differentiated product capabilities
  • Continuously cultivate and leverage relationships with top journalists, media and influencers across business, tech and all other relevant categories and mediums (e.g. podcasts, substacks/newsletters, content creators and commerce influencers)
  • Collaborate closely with product marketing to amplify our products, identify storytelling moments, ensure a steady drumbeat of coverage and continuously improve our product communications efforts
  • Work cross-functionally with other relevant teams including brand, social media, data science, content, partner marketing, events and others on messaging and strategies
  • Create and own earned media strategies for our product launches, quarterly releases and other major company moments
  • Develop a deep understanding of Klaviyo’s customers and products and stay on top of macro-topics and trending stories where we can drive thought leadership and ensure Klaviyo’s relevance (e.g. entrepreneurship/SMB, commerce, AI, digital marketing)
  • Help further identify and develop our bench of spokespeople within our product organization; prep and support them during media opportunities
  • Proactively generate creative story ideas for earned media to gain share of voice for Klaviyo’s platform and our products
  • Help lead and develop a PR team focused on both corporate and product communications as well as an external media relations agency
  • Manage inbound media requests and support the analyzation of PR results

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo integrates seamlessly with various e-commerce tools and provides partner programs that connect businesses with expert agencies for additional support. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through effective, data-driven marketing.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's AI-driven personalization aligns with the growing trend in email marketing.
  • The rise of zero-party data collection enhances Klaviyo's personalized marketing capabilities.
  • Klaviyo's integration of SMS and email campaigns boosts customer engagement rates.

What critics are saying

  • Emerging AI-driven marketing platforms could erode Klaviyo's market share.
  • Privacy regulations may increase compliance costs for Klaviyo.
  • Economic downturns could reduce marketing budgets, impacting Klaviyo's revenue.

What makes Klaviyo unique

  • Klaviyo integrates natively with customer data sources for seamless marketing automation.
  • The platform offers personalized marketing through AI-driven email and SMS campaigns.
  • Klaviyo's subscription model allows businesses to scale marketing efforts efficiently.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Company Match

Paid Holidays

Professional Development Budget

INACTIVE