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Full-Time

Lead – Product Communications

Confirmed live in the last 24 hours

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Enterprise Software
Consumer Goods

Compensation Overview

$144k - $216kAnnually

+ Variable Compensation + Overtime + Benefits

Senior, Expert

San Mateo, CA, USA

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Communications
Data Science
Marketing
Requirements
  • Extensive experience in building and scaling communications and PR programs, with a focus on product communications, within B2B or B2B2C companies
  • Excellent media relationships across a diverse set of outlets and formats as well as a passion for staying ahead of shifts in how and where to tell earned stories
  • You love to keep your finger on the pulse and are bold, creative and strategic thinker with attention to detail and a deep understanding of what it takes to execute impactful product communications
  • Thrive in fast-paced, fluid and challenging environments and love to collaborate across marketing functions
  • Highly comfortable working with senior leadership and executives on all things PR
  • A skilled writer and a natural storyteller who has a desire to create content that isn’t bland and a knack for writing eye-catching headlines
  • Proven experience in data storytelling (and working with data teams) and crafting and executing communications on technical subject matter
  • Strong project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
Responsibilities
  • Develop PR and communications strategies to elevate Klaviyo’s platform story, reach our core audiences and drive awareness of our growing product innovations
  • Develop messaging, narratives and content that clearly positions Klaviyo’s value proposition and differentiated product capabilities
  • Continuously cultivate and leverage relationships with top journalists, media and influencers across business, tech and all other relevant categories and mediums (e.g. podcasts, substacks/newsletters, content creators and commerce influencers)
  • Collaborate closely with product marketing to amplify our products, identify storytelling moments, ensure a steady drumbeat of coverage and continuously improve our product communications efforts
  • Work cross-functionally with other relevant teams including brand, social media, data science, content, partner marketing, events and others on messaging and strategies
  • Create and own earned media strategies for our product launches, quarterly releases and other major company moments
  • Develop a deep understanding of Klaviyo’s customers and products and stay on top of macro-topics and trending stories where we can drive thought leadership and ensure Klaviyo’s relevance (e.g. entrepreneurship/SMB, commerce, AI, digital marketing)
  • Help further identify and develop our bench of spokespeople within our product organization; prep and support them during media opportunities
  • Proactively generate creative story ideas for earned media to gain share of voice for Klaviyo’s platform and our products
  • Help lead and develop a PR team focused on both corporate and product communications as well as an external media relations agency
  • Manage inbound media requests and support the analyzation of PR results

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
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Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.