Lead – Product Communications @ Klaviyo

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Brand Marketing & Communications team is responsible for telling the story of how Klaviyo empowers businesses to build smarter digital relationships with their consumers. The team is a fast-growing, high-impact group that works cross-functionally with key business stakeholders, touching every corner of the organization. A roll-up-your-sleeves attitude, unique knack for creative brand building and clever problem solving, coupled with the ability to juggle multiple priorities, define this team.

Klaviyo is looking for a Lead, Product Communications to drive our earned media efforts, anchoring messaging to the company’s mission and narrative, while working closely with key stakeholders to drive forward business objectives. The role will be a critical part of helping elevate our platform story, working closely with product marketing. This role will require a deep understanding of the product communications, tech media relations, corporate PR, executive thought-leadership, and brand storytelling.This role can be based in Boston, NYC or San Francisco and will report to the Senior Director, PR.

This is a unique opportunity to help build our global brand and be a part of a company changing how businesses grow, connect and thrive.

How You’ll Make a Difference

Develop PR and communications strategies to elevate Klaviyo’s platform story, reach our core audiences and drive awareness of our growing product innovations
Develop messaging, narratives and content that clearly positions Klaviyo’s value proposition and differentiated product capabilities
Continuously cultivate and leverage relationships with top journalists, media and influencers across business, tech and all other relevant categories and mediums (e.g. podcasts, substacks/newsletters, content creators and commerce influencers)
Collaborate closely with product marketing to amplify our products, identify storytelling moments, ensure a steady drumbeat of coverage and continuously improve our product communications efforts
Work cross-functionally with other relevant teams including brand, social media, data science, content, partner marketing, events and others on messaging and strategies
Create and own earned media strategies for our product launches, quarterly releases and other major company moments
Develop a deep understanding of Klaviyo’s customers and products and stay on top of macro-topics and trending stories where we can drive thought leadership and ensure Klaviyo’s relevance (e.g. entrepreneurship/SMB, commerce, AI, digital marketing)
Help further identify and develop our bench of spokespeople within our product organization; prep and support them during media opportunities
Proactively generate creative story ideas for earned media to gain share of voice for Klaviyo’s platform and our products
Help lead and develop a PR team focused on both corporate and product communications as well as an external media relations agency
Manage inbound media requests and support the analyzation of PR results

Who You Are

Extensive experience in building and scaling communications and PR programs, with a focus on product communications, within B2B or B2B2C companies
Excellent media relationships across a diverse set of outlets and formats as well as a passion for staying ahead of shifts in how and where to tell earned stories
You love to keep your finger on the pulse and are bold, creative and strategic thinker with attention to detail and a deep understanding of what it takes to execute impactful product communications
Thrive in fast-paced, fluid and challenging environments and love to collaborate across marketing functions
Highly comfortable working with senior leadership and executives on all things PR
A skilled writer and a natural storyteller who has a desire to create content that isn’t bland and a knack for writing eye-catching headlines
Proven experience in data storytelling (and working with data teams) and crafting and executing communications on technical subject matter
Strong project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
Bonus if you’ve had experience in and/or are passionate about entrepreneurship, small business, commerce and marketing trends.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:

$144,000—$216,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

You can find our Job Applicant Privacy Notice here.

Lead – Product Communications

Klaviyo

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