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Full-Time

Sr. SEM Analyst

Confirmed live in the last 24 hours

LendingTree

LendingTree

1,001-5,000 employees

Online marketplace for financial services comparison

Fintech
Financial Services

Compensation Overview

$85k - $90kAnnually

+ Annual Performance Bonus

Mid, Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Marketing
Data Analysis
Requirements
  • 2-4 years of experience executing and optimizing paid search campaigns across Google and Bing
  • Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…)
  • Advanced knowledge of Excel
  • Working knowledge of Tableau, advanced knowledge is a plus
  • Strong analytical, communication and presentation skills
  • Self-motivated, able to execute effectively communicate on new ideas and see projects through start to finish
  • Hard-working, creative and eager to learn and expand knowledge of online direct marketing
Responsibilities
  • Full funnel search marketing: ads, bids, landing pages, keyword research & reporting
  • Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space
  • Run reporting and communication of results/ideas within the marketing and product teams
  • Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed
  • Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency
  • Research and communication of the competitive landscape for specific products to be marketed
  • Daily management of bids, spend and ROAS/CPA
  • Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams
  • Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
  • Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate
  • Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features
  • Conduct competitive analysis, prepare reports on findings, and share the results with others

LendingTree offers an online marketplace for comparing and selecting various financial service offers, such as mortgage loans, auto loans, personal loans, and credit cards. The platform also provides free credit scores and monitoring to empower consumers in making informed financial decisions.

Company Stage

IPO

Total Funding

$181.8M

Headquarters

Charlotte, North Carolina

Founded

1996

Benefits

Comprehensive medical, vision and dental plans that include options for a pre-tax health savings account or flexible spending account, and an expansive network of doctors and hospitals best suited to meet your healthcare needs.

Mental health support services offering access to counseling, crisis intervention and virtual therapy.

A wellness discount on medical plan payroll deductions, plus reimbursement for your favorite healthy activities.

In-person or remote training with our fitness coordinator, along with a ton of workout challenges that will sweat you into shape.

Your choice of four different life insurance plans with 100% company-paid short-term and long-term disability insurance.

Market-competitive salaries.

Potential for biannual performance-based bonuses.

Annual grants of company stock that fully vest in just three years.

401(k) retirement savings plan with a company match.

Flexible Paid Time Off so you can take the time you need to refocus and recharge.

Ongoing career development and leadership training.

Awards and recognition for employees doing outstanding work.

Insightful career pathing so you can chart your growth here and beyond.

Tuition reimbursement if you decide to continue your education.

A culture ambassador program for high-performing employees who rep our culture the best.

Employee-led interest groups that focus on community service, diversity and inclusion, technology and more.

Paid maternity and paternity leave.

Up to $10,000 reimbursement for adoption-related expenses.

On-demand maternity, postpartum and return-to-work support and access to 24/7 virtual care for employees and their partners.

Company-funded IVF/IUI treatments after standard cost sharing is applied.