Experience in CRM within a direct-to-consumer or subscription business.
Hands-on HTML and Liquid coding experience.
Experience building automated, multi-touch, omnichannel CRM journeys.
Strong understanding of customer segmentation, data, and CRM/retention metrics.
Experience in the North American market.
Strong prioritisation and project management skills in a fast-paced, evolving environment.
Ability to influence stakeholders and collaborate cross-functionally.
Strong written and verbal communication skills in English.
Creative problem-solving skills and a proactive, solutions-focused mindset.
Ability to work autonomously while contributing effectively to a team.
Responsibilities
Own end-to-end delivery of cross-channel CRM campaigns, from ideation, planning, and creative briefing through production and post-campaign analysis.
Manage integration of Braze with other marketing technologies, such as Typeform, to drive data-enriched personalisation and improve customer engagement and retention across channels.
Lead implementation of strategic CRM initiatives that use data analytics and automation to drive customer engagement and retention.
Optimise CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness.
Develop and implement best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals.
Design and conduct experiments aimed at influencing lag metrics, such as customer retention rates and LTV, using A/B testing and other analytical methods.
Conduct data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals.
Lead creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform the approach and deliver a best-in-class customer experience.
Develop complex customer journey maps identifying key touchpoints, pain points, and opportunities to enhance customer experience.
Apply market, industry, and competitor insights to drive informed decision-making.
Create and execute comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms and channels to enhance customer engagement and drive business outcomes.
Set KPIs and success metrics tailored to CRM objectives; conduct performance analysis to assess effectiveness, identify trends, and inform strategic adjustments.
Support the wider CRM team in delivering monthly revenue targets and channel KPIs, using a reactive and agile test-and-learn approach.
Desired Qualifications
Experience in Braze.
Ready to revolutionize healthcare, making it faster and more accessible than ever before?
How we started:
Founded in 2013 by Dwayne D’Souza, HeliosXwas built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.
Where we are now:
We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.
In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.
Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.
Where we’re going:
2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we're focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.
There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!
The Opportunity
This opportunity is for a hands-on CRM marketer who can own the email production process from brief to send in Braze within probation, then grow into owning campaign strategy, testing and quarterly roadmap items using data to drive retention.
What you’ll do
Delivery & Execution
Owns the end to end delivery of cross-channel CRM campaigns from ideation, planning, creative briefing to production and post-campaign analysis
Manage the integration of Braze with other marketing technologies (e.g., Typeform) to drive data-enriched personalisation and improve customer engagement/retention across channels
Leads the implementation of strategic CRM initiatives that leverage data analytics and automation to drive customer engagement and retention.
Optimises CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness.
Responsible for developing and implementing best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals.
Designs and conducts meaningful experiments aimed at influencing lag metrics (e.g., customer retention rates, LTV) by utilising A/B testing and other analytical methods.
Strategy and Insights
Conducts data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals
Leads the creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform our approach and deliver a best-in-class customer experience
Develops complex customer journey maps that identify key touchpoints, pain points, and opportunities for enhancing customer experience.
Applies market, industry and competitor insights to drive informed decision-making
Creates and executes comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms/channels to enhance customer engagement and drive business outcomes.
Sets KPIs and success metrics tailored to CRM objectives and conducts thorough performance analysis to assess effectiveness, identify trends, and inform strategic adjustments.
Support the wider CRM team to deliver monthly revenue targets and channel KPIs, remaining reactive and agile with a test-and-learn approach
What you’ll bring to HeliosX
Experience in CRM within a D2C or subscription business.
Hands-on HTML and Liquid coding experience.
Experience building automated, multi-touch, omnichannel CRM journeys.
Strong understanding of customer segmentation, data and CRM/retention metrics.
Experience in the North American Market
Excellent prioritisation and project management skills in a fast-paced, evolving environment.
Ability to influence stakeholders and collaborate cross-functionally.
Strong written and verbal communication skills in English.
Creative problem-solving skills and a proactive, solutions-focused mindset.
Able to work autonomously while contributing effectively to a team.
Experience in Braze is desirable but not a deal breaker.
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!
Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:
Generous equity allocations with significant upside potential
Annual leave allowance alongside public holidays
Private health insurance, along with pre-existing condition, dental, and eye care cover
Pension scheme
Enhanced parental leave
Cycle-to-work scheme
Electric car scheme
Free Dermatica and MedExpress products every month, as well as family discounts
Annual home working and L&D allowance
Free Headspace subscription, employee assistance programme, and discounted gym memberships