Head of Copy
Posted on 2/17/2023
General Assembly

1,001-5,000 employees

Online learning platform
Company Overview
General Assembly fosters an elite professional community of individuals and companies through education and strategic career connections.
Experience Level
Desired Skills
  • Consumer/lifestyle branding experience
  • Senior-level conceptual thinker and creative strategist
  • You have a portfolio showcasing strong creative writing samples utilized in real-world campaigns
  • You enjoy pushing the boundaries of traditional copywriting
  • BA in Communications, Journalism, English, Creative Writing, or similar and/or equivalent years of experience
  • 3+ years of experience in copywriting, preferably with e-commerce, direct-to-consumer organization
  • Razor-sharp attention to detail
  • Strong understanding of digital best practices
  • Maintains confidentiality of proprietary information
  • Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
  • A high degree of initiative, self-motivation, and ability to motivate others
  • Ability to provide a working atmosphere that is positive and productive
  • Ability to establish and maintain cooperative working relationships with team members and colleagues
  • Some journalistic experience working with PR Team to craft prep packs, review press releases, and author some press-ready materials from internal subject matter experts
  • Craft expert copy that is easily understood by our customers while highlighting the GA differentiators in its tone and voice
  • Push the boundaries of creativity to find new and clever ways to communicate with our existing and future customers
  • Work closely with the marketing and creative team to implement specific messaging and communication to our customers
  • Work closely with the agency and external partners to ensure consistency in brand tone and voice
  • Convert information from cross-functional teams and product experts and edit to reflect the proper tone and style of the GA brand
  • Work closely with our content manager who focuses on long-term content strategy and implementation
  • Confidently balance multiple priorities and assignments at any given moment