Head of Copy
Posted on 2/17/2023
INACTIVE
General Assembly

1,001-5,000 employees

Online learning platform
Company Overview
General Assembly fosters an elite professional community of individuals and companies through education and strategic career connections.
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Journalism
Communications
CategoriesNew
Journalism
Requirements
  • Consumer/lifestyle branding experience
  • Senior-level conceptual thinker and creative strategist
  • You have a portfolio showcasing strong creative writing samples utilized in real-world campaigns
  • You enjoy pushing the boundaries of traditional copywriting
  • BA in Communications, Journalism, English, Creative Writing, or similar and/or equivalent years of experience
  • 3+ years of experience in copywriting, preferably with e-commerce, direct-to-consumer organization
  • Razor-sharp attention to detail
  • Strong understanding of digital best practices
  • Maintains confidentiality of proprietary information
  • Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
  • A high degree of initiative, self-motivation, and ability to motivate others
  • Ability to provide a working atmosphere that is positive and productive
  • Ability to establish and maintain cooperative working relationships with team members and colleagues
  • Some journalistic experience working with PR Team to craft prep packs, review press releases, and author some press-ready materials from internal subject matter experts
Responsibilities
  • Craft expert copy that is easily understood by our customers while highlighting the GA differentiators in its tone and voice
  • Push the boundaries of creativity to find new and clever ways to communicate with our existing and future customers
  • Work closely with the marketing and creative team to implement specific messaging and communication to our customers
  • Work closely with the agency and external partners to ensure consistency in brand tone and voice
  • Convert information from cross-functional teams and product experts and edit to reflect the proper tone and style of the GA brand
  • Work closely with our content manager who focuses on long-term content strategy and implementation
  • Confidently balance multiple priorities and assignments at any given moment