Employer Branding Coordinator

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

As a key member of the People Group/Talent team, the Employer Branding Coordinator helps bring GEICO’s employer brand to life through compelling content, campaigns, and storytelling that support talent attraction and associate engagement. 

This role combines creativity with hands-on execution, developing content across social, video, digital, and recruitment marketing channels that showcases GEICO’s career opportunities, workplace culture, benefits, and associate experience. The Employer Branding Coordinator will work closely with partners across Talent, Associate Experience, Corporate Communications, Marketing, and Business to help deliver a consistent and engaging employer brand throughout the candidate journey. 

Key Responsibilities 

• Translate Talent priorities and hiring needs into compelling employer brand content that highlights GEICO’s career opportunities, workplace culture, benefits, and associate experience. 

• Create and support employer brand content and campaigns across social, digital, video, and other recruitment marketing channels, adapting messaging for different audiences and talent segments. 

• Support the planning, development, and production of employer brand storytelling, including social content, video scripts, visual assets, associate stories, recruitment marketing materials, and internal communications. 

• Partner with cross-functional teams, including Talent, Associate Experience, Corporate Communications, Marketing, and the business, to ensure employer brand content is consistent, accurate, and aligned with broader company messaging. 

• Help deliver a consistent candidate experience across recruitment marketing touchpoints, ensuring content and communications are on brand and support GEICO’s employer positioning. 

• Maintain employer brand content libraries, templates, and recruitment marketing collateral, making it easy for recruiters and business partners to consistently activate GEICO’s employer brand. 

• Coordinate employer brand projects from development through delivery, managing timelines, stakeholder feedback, approvals, and deliverables. 

• Monitor content and campaign performance and collaborate with the broader team to identify insights and opportunities that can inform future content and recruitment marketing decisions. 

Qualifications 

• 1–2 years of experience in employer branding, recruitment marketing, social media, content marketing, communications, digital marketing, or a related field. 

• Strong writing, editing, and communication skills, with the ability to adapt messaging for different audiences, channels, and formats. 

• Hands-on experience developing social or digital content. Experience with video production/editing, graphic design, or other creative content development. 

• Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines. 

• Collaborative mindset with demonstrated ability to work effectively across teams and functions. 

• Comfortable using performance metrics and channel insights to understand content effectiveness and inform future work. 

• Bachelor’s degree in marketing, communications, journalism, business, or a related field, or equivalent relevant experience. 

Annual Salary

$61,500.00 - $101,475.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers:Personalized development programs, mentorship, and certification assistance.

Great Culture:Inclusive and collaborative culture rooted in shared success.

Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.