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Twoconnect

Senior Digital Performance Marketing Specialist - Multiple Teams

SEO Marketing +1Confirmed live in the last 24 hours
Full-timeRemote in PhilippinesNo salary listedRemote

About the Job

Requirements

  • A bachelor's degree in Marketing, Digital Marketing, Business, Commerce, Communications, or a related discipline is required.
  • At least five years of hands-on digital performance marketing experience, including substantial responsibility for paid acquisition campaigns, is required.
  • Experience managing e-commerce performance marketing across multiple websites, brands, or markets is required.
  • Advanced practical experience with Google Ads, including Search, Shopping, Performance Max, remarketing, and conversion optimisation, is required.
  • Strong experience with Microsoft Advertising and Meta Ads, including campaign creation, audience targeting, optimisation, and reporting, is required.
  • Ability to manage and scale monthly paid media budgets of at least AUD 30,000 while maintaining commercial controls is required.
  • A record of improving return on advertising spend, conversion rates, revenue, or customer acquisition efficiency is required.
  • Working knowledge of SEO, particularly backlink acquisition, off-page optimisation, keyword strategy, and organic performance analysis, is required.
  • Experience with Shopify and e-commerce platforms, including product feeds, merchant centres, tracking, and website conversion optimisation, is required.
  • Experience planning and executing email marketing or electronic direct mail campaigns through relevant marketing platforms is required.
  • Advanced capability with Google Analytics, Google Tag Manager, Looker Studio, and advertising-platform reporting is required.
  • Strong analytical skills and the ability to translate campaign data into commercial recommendations and budget decisions are required.
  • Ability to independently develop strategy, challenge existing approaches, and provide direction to non-specialist stakeholders is required.
  • Working knowledge of AI-enabled marketing, competitor intelligence, content research, and campaign optimisation tools is required.
  • Strong written communication, advertising copy, and stakeholder presentation skills are required.
  • High commercial judgement, ownership, attention to detail, and accountability for measurable outcomes are required.
  • Ability to work effectively with design, web, sales, and management stakeholders within Australian business hours is required.

Responsibilities

  • Lead end-to-end planning, execution, and optimisation of paid digital campaigns across Google Ads, Microsoft Advertising, and Meta Ads.
  • Manage an initial paid media budget of approximately AUD 30,000 per month and recommend scalable increases when campaign performance and commercial returns support further investment.
  • Develop channel strategies across Australia and New Zealand, reflecting the differing maturity, customer, and revenue priorities of each e-commerce website.
  • Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation, and landing-page alignment.
  • Monitor and improve return on advertising spend, customer acquisition cost, conversion rate, revenue contribution, and other agreed commercial performance measures.
  • Analyse campaign and website performance to identify growth opportunities, underperforming areas, and corrective actions.
  • Provide proactive strategic direction to management rather than relying on prescriptive day-to-day instruction.
  • Build paid media spend plans, forecasts, and performance reporting for management review.
  • Lead ongoing search engine optimisation activity, focusing on backlink strategy, off-page optimisation, keyword growth, and organic visibility.
  • Review SEO performance and recommend improvements across technical, on-page, and off-page factors in coordination with internal web and design resources.
  • Plan and execute email marketing and electronic direct mail campaigns supporting product promotions, customer retention, and e-commerce revenue.
  • Coordinate campaign assets, landing pages, product uploads, and website improvements with the internal designer and web support resource.
  • Support continued development of Shopify-based websites and provide digital marketing input into any future consolidation of the client's platforms.
  • Implement tracking, attribution, and reporting through Google Analytics, Google Tag Manager, advertising platforms, and relevant e-commerce reporting tools.
  • Use structured testing across creative, copy, audiences, bids, offers, and landing pages to improve conversion and reduce wasted advertising spend.
  • Conduct competitor, keyword, and market analysis using digital marketing and AI-enabled benchmarking tools.
  • Maintain current knowledge of platform changes, privacy requirements, advertising policies, SEO developments, and emerging AI-enabled marketing capabilities.
  • Document campaign structures, account settings, reporting processes, and optimisation actions to support business continuity and effective handover.
  • Perform other position-level duties as required.

About the Company

Twoconnect

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