Full-Time

Lead – Account Based Marketing

Confirmed live in the last 24 hours

Spring Health

Spring Health

1,001-5,000 employees

Personalized mental health solutions for employers

Enterprise Software
Healthcare

Compensation Overview

$127.4k - $165.7kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Requirements
  • 6+ years of B2B marketing experience, with at least 3 years focused on ABM for enterprise accounts.
  • Prior experience in healthcare technology or a related industry is a plus.
  • Demonstrated success in executing 1:1 and 1:few ABM campaigns that drive meaningful engagement and pipeline with enterprise accounts.
  • Strong analytical skills, with experience in HubSpot, Salesforce, or similar tools to track, report, and optimize campaigns.
  • Knowledge of ABM platforms like 6Sense is a plus.
  • Proven ability to build and maintain strong partnerships with sales teams and other cross-functional stakeholders to support joint account goals.
  • Innovative thinker who can balance high-level strategic planning with hands-on campaign execution, with a customer-centric mindset.
  • Experience managing budgets and vendor relationships, ensuring a high ROI for all investments.
Responsibilities
  • Develop and execute a scalable ABM strategy that enhances engagement and builds pipeline with target enterprise accounts across multiple industries.
  • Conduct account analysis and segmentation in partnership with sales and revops to identify and tier target accounts based on opportunity size, industry, persona, and buying cycle stage.
  • Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey, delivering personalized and impactful outreach through various channels, including paid media, email, content, direct mail, and events.
  • Partner with sales leadership and marketing functions (content, product marketing, operations) to ensure messaging, campaign assets, and tactics resonate with targeted account audiences and address their specific needs and challenges.
  • Drive account engagement to achieve quarterly and annual pipeline and revenue targets by influencing and progressing opportunities within target accounts.
  • Establish ABM metrics and conduct regular reporting on campaign performance, engagement metrics, and impact on key accounts, providing insights to continuously improve strategies.
  • Manage ABM budget with a focus on ROI, prioritizing high-impact tactics that drive pipeline contribution and revenue growth.
  • Collaborate with sales and marketing ops to define workflows and processes, such as campaign personalization, lead scoring, and account tracking, that enhance efficiency and alignment across teams.

Spring Health provides personalized mental health solutions aimed at improving employee well-being for organizations and health plans. Their main offering, Precision Mental Healthcare, tailors mental health support to individual needs, which can include digital resources, therapy, and medication. Users begin with a brief assessment that leads to a customized care plan and a selection of appropriate providers from Spring Health's network. The platform is user-friendly, allowing users to schedule appointments and access wellness exercises easily. A unique feature is the Care Navigator, which offers clinical guidance and emotional support throughout the mental health journey. Unlike competitors, Spring Health focuses on a comprehensive, personalized approach to mental health care, making it easier for employers and health plans to support their employees. The goal is to enhance mental well-being in the workplace through accessible and tailored mental health services.

Company Stage

Series E

Total Funding

$452.3M

Headquarters

New York City, null

Founded

2016

Growth & Insights
Headcount

6 month growth

14%

1 year growth

42%

2 year growth

115%
Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations with major health plans like Highmark Health expand access points and enhance service offerings, indicating strong growth potential.
  • The launch of innovative tools like Atlas and Sage demonstrates Spring Health's commitment to leveraging technology for better mental health outcomes.
  • High-profile partnerships with companies like General Mills and LinkedIn validate the platform's effectiveness and market acceptance.

What critics are saying

  • The highly competitive mental health sector requires continuous innovation to maintain a competitive edge.
  • Integration of new services and partnerships, such as with Eleanor Health, may pose operational challenges and strain resources.

What makes Spring Health unique

  • Spring Health's Precision Mental Healthcare system offers highly personalized mental health support, setting it apart from more generalized solutions.
  • The introduction of Atlas, a recommendation engine for workplace mental health, provides data-driven insights and action plans, enhancing the value proposition for HR and benefits leaders.
  • Their comprehensive approach, including partnerships like the one with Eleanor Health for substance use disorder services, ensures a full spectrum of mental health support.

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Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits