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Publicis Groupe

Runs advertising and digital transformation services

New Business Director

Proposal ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Experience in a new business or growth role.
  • A background in a creative, digital, media, or B2B marketing agency, with a strong understanding of integrated marketing solutions.
  • A proven track record of driving revenue growth, securing high-value client partnerships, and developing and executing marketing and new business strategies.
  • A strong network of industry contacts, including existing relationships with intermediaries.
  • Skill in stakeholder engagement and relationship management across all levels, particularly in large holding-group environments.
  • Coordination and project management capabilities.
  • Ability to navigate pitch processes, RFI/RFP responses, and contract negotiations.
  • Experience in lead generation, pipeline management, and CRM tools.
  • Passion for B2B marketing and the ability to translate complex propositions into compelling narratives.

Responsibilities

  • Lead end-to-end RFI and RFP processes from initial briefing to final submission, ensuring strategic alignment, clear timelines, coordinated team contributions, and pitches that showcase B2B expertise.
  • Translate briefs into tailored new business proposals and service narratives highlighting integrated B2B capabilities; guide statements of work, pricing, and resourcing discussions; and coordinate internal reviews.
  • Partner with EMEA and Global Publicis Groupe New Business teams to embed Publicis Pro in relevant opportunities and networks, and pursue cross-agency opportunities.
  • Represent Publicis Pro in internal forums, credentials showcases, and thought-leadership opportunities; communicate its B2B value proposition and champion its approach to client challenges.
  • Develop, oversee, and manage the industry marketing plan and marketing manager to attract new prospects and talent.
  • Build relationships with industry intermediaries and consultants to increase agency visibility and participation in pitches, positioning the agency as a partner for B2B marketing challenges.
  • Own the agency credentials, website, and case studies; collaborate with teams to create strategic case studies from successful projects.
  • Lead the development, packaging, and promotion of B2B marketing service capabilities with Publicis Groupe experts.
  • Manage the new business dashboard and reporting process, tracking pipeline, conversion rates, and performance insights; analyze results to inform targeting and growth strategies.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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