Ana Luisa
Direct-to-consumer jewelry retailer
Assistant Store Manager
About the job
- At least 2 years of retail leadership experience, preferably within luxury or premium retail.
- Proven success driving sales performance and achieving key performance indicators.
- Strong leadership, coaching, and clienteling expertise.
- Passion for fine jewelry, styling, and delivering elevated luxury experiences.
- Strong business acumen with exceptional organizational skills and attention to detail.
- Proficiency in Shopify, Google Workspace, and inventory management systems.
- Polished communication skills with a refined, client-focused presence.
- Flexibility to work evenings, weekends, and holidays as business needs require.
- Partner closely with the Store Manager to lead, inspire, and develop a high-performing store team.
- Support recruitment, onboarding, coaching, and ongoing development to cultivate a collaborative and service-driven culture.
- Drive sales performance and key performance indicator achievement, including conversion, average order value, units per transaction, client retention, and overall store profitability.
- Deliver bespoke service and elevated client experiences that strengthen loyalty and cultivate long-term clientele.
- Serve as a leadership presence on the sales floor, motivating the team to consistently exceed luxury service standards.
- Support the planning and execution of in-store events and client experiences that drive community engagement and brand affinity.
- Champion clienteling initiatives and leverage customer insights to elevate the client experience and support business growth.
- Oversee operational excellence across front and back of house, including inventory management, omnichannel transactions, shipment processing, and store organization.
- Maintain exceptional visual merchandising and presentation standards in alignment with brand expectations.
- Partner with store leadership to optimize scheduling, team productivity, and overall business performance.
- Experience within luxury or premium retail.
About the company
Ana Luisa designs and sells high-quality, affordable jewelry directly to consumers through its online store. The company focuses on earrings and necklaces made to be durable, water-resistant, and non-irritating, suited for everyday wear. Its product works through an e-commerce model where customers browse and purchase items on analuisa.com, with promotions like flash sales and free shipping or exchanges to encourage purchases and foster repeat business. Compared with traditional retailers, Ana Luisa emphasizes a direct-to-consumer approach, consistent product quality, and reliable customer service to build trust and loyalty. The company aims to provide fashionable, durable jewelry at accessible prices, while delivering a positive shopping experience.”} 0/0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Company Size
51-200
Company Stage
Seed
Total Funding
$3M
Headquarters
New York City, New York
Founded
2019
Get referred to Ana Luisa
See people who can refer or advise you
Simplify's Take
What believers are saying
- Boca Raton opened May 22, 2026; Corte Madera followed in July.
- Upper East Side opened July 17, 2026, proving continued brick-and-mortar demand.
- Assembled Brands' 2025 credit facility funds supply chain, products, and store rollout.
What critics are saying
- Trustpilot reviews in 2026 cite wrong orders, slow delivery, and rigid replacements.
- Recent complaints mention tarnishing, broken pieces, and thin vermeil, weakening repeat purchases.
- Rapid expansion across Florida, California, and New York strains inventory; execution slip hurts margins.
What makes Ana Luisa unique
- 2026 stores pair jewelry with permanent-bar experiences and in-store styling.
- Ana Luisa built omnichannel credibility from e-commerce into five stores since 2023.
- Asset-backed financing from Assembled Brands supports flexible growth without diluting founders.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Sick Leave
Parental Leave
401(k) Company Match
Remote Work Options
Flexible Work Hours
Paid Vacation
Employee Discount
Commuter Benefits
Wellness Program
Training Programs
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↓ -1%2 year growth
↑ 0%Ana Luisa brings custom jewelry bar experience to Upper East Side. Ana Luisa's third New York City store is evidence of the brand's commitment to brick-and-mortar retail and of the power of experiential shopping for today's jewelry customer. The store at 1219 Third Ave., on the Upper East Side, opened Thursday. Ana Luisa, originally an e-tailer, opened a boutique in Boca Raton, Fla., in the spring, and last year added locations in Indianapolis and Manhattan's West Village. Its first brick-and-mortar location was also in New York, in SoHo. The SoHo store has been open since late 2023. Ana Luisa was founded in 2018 by Adam Bohbot and David Benayoun, Bohbot had a background in e-commerce and marketing; Benayoun brought experience in luxury jewelry. "We want the store to feel elevated but never intimidating," says Bohbot, who spearheaded the Upper East Side store's design. "Jewelry is incredibly personal and tactile, so the space is designed to encourage discovery - whether you're stopping in for a new everyday piece, creating something at our custom jewelry bar, or simply taking the time to try on and explore." The custom jewelry bar - where shoppers can create personalized charm bracelets, anklets, and necklaces, including "permanent" welded styles - is a centerpiece of the new boutique. Ana Luisa has incorporated a custom/permanent jewelry bar into every store starting with the West Village, its second location (the SoHo store has an adjacent custom jewelry studio). That interactive experience distinguishes Ana Luisa from many other jewelry retailers, Bohbot says. The company offers another type of interactive experience in SoHo, where clients can listen on vintage telephones to recorded messages about how to style Ana Luisa jewelry. Streamlined interior design and in-store styling advice also separate Ana Luisa within the market, says Bohbot. Like Ana Luisa's other locations, the new Upper East Side boutique has a brick-red and white color scheme, one of the branding choices the company made when it moved into physical retail. "The custom jewelry bar is a favorite and has quickly become a core part of the Ana Luisa experience," Bohbot tells JCK. "We also love the open product displays, which invite customers to engage with the jewelry, try it on, layer, and discover pieces naturally rather than shopping from behind a traditional jewelry counter." Top: Ana Luisa started as an e-commerce brand in 2018 and has opened five stores since late 2023, including its third New York City location just this week. (Photos courtesy of Ana Luisa)
Assembled Brands announced a new credit facility with Ana Luisa, a pioneering jewelry brand that has rapidly grown into a recognized leader in the sustainable luxury market. This financing partnership provides Ana Luisa with the flexible capital necessary to support rapid growth, optimize its robust supply chain, and accelerate the development of new products.
Ana Luisa Cotta has the most goals with 38 and was named to the Cutino Award Watch List earlier Thursday.
Ana Luisa opens debut store in SoHo, New York.
In February 2021, Ana Luisa partnered with Water Footprint Implementation to deliver a first Water Footprint Assessment based on the current supply chain insight.