Full-Time

Growth Marketing Manager

Posted on 8/8/2024

Quantcast

Quantcast

201-500 employees

Digital advertising tools for marketers and publishers

Data & Analytics
Consumer Software

Mid, Senior

London, UK

Hybrid model allows for two days of remote work per week.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Salesforce
Google AdWords
Marketing
Requirements
  • A minimum of 4-5 years of growth marketing experience in a B2B marketing
  • Experience with Marketo and Salesforce required
  • Experience with social media platforms such as Reddit, Tik-Tok, Meta and Google Ads
  • Strong written, verbal communication, and presentation skills
  • Excellence in partnering with commercial teams to drive revenue
  • Creativity to develop impactful and engaging campaigns
Responsibilities
  • Develop and execute comprehensive growth marketing strategies to drive platform acquisition, engagement, and retention.
  • Be able to employ a combination of marketing channels and tactics, focusing on data-driven decision-making, experimentation, and optimization to achieve growth.
  • Deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.
  • Lead the planning and implementation of multi-channel marketing campaigns including, digital, social media, email, content, paid search, and SEO.
  • Responsible for running paid ads across Quantcast DSP, Meta, LinkedIn and Reddit
  • Analyze and optimize marketing performance through data-driven insights and A/B testing to maximize ROI.
  • Collaborate with cross-functional teams (e.g., commercial, product, content and design) to align marketing efforts with business goals and product launches.
  • Build and maintain strong relationships with key stakeholders and partners to enhance brand visibility and market reach.
  • Monitor industry trends and competitive landscape to identify new opportunities for growth and innovation.

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, ultimately improving their advertising efforts and audience engagement.

Company Stage

Series C

Total Funding

$63.5M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

4%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion in APAC positions Quantcast for growth in emerging markets.
  • Recognition for Best Ecommerce Customer Acquisition Strategy highlights effective growth strategies.
  • Partnership with Dentsu offers a competitive edge in privacy-safe advertising.

What critics are saying

  • InMobi's acquisition of Quantcast Choice may affect privacy compliance offerings.
  • Self-serve platform introduction could increase competition from similar ad tech services.
  • APAC expansion may strain resources and lead to operational challenges.

What makes Quantcast unique

  • Quantcast offers AI-driven, cookieless solutions amid tightening privacy regulations.
  • Partnership with Dentsu enhances predictive audience capabilities in privacy-safe advertising.
  • Quantcast Measure provides detailed audience insights for publishers and marketers.

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Benefits

Paid time off

Paid volunteer time off

Post-pregnancy ramp back program

Paid bereavement leave

Total rewards compensation which includes equity grants

Employee referral bonus program

Catered lunch and fully stocked kitchens (when back working in offices!)

Mobile phone allowance

Flexible work schedules

Wellness and mental health resources

Retirement plans

Learning and development opportunities and resources

Management development programs

Comprehensive health benefits

INACTIVE