U

Unilever

Global consumer goods manufacturer and marketer

General Trade Key Account Manager - Chain Customers

Full-TimeUpdated on 10/16/2026Deadline 10/26/26
No salary listed
Mid
Bachelor's
Ho Chi Minh City, Vietnam
HybridRegular travel for customer visits and market audits is required.
Sales & Account ManagementAccount Management

About the job

Requirements
  • A Bachelor's degree in Business, Marketing, Economics, or a related field is required.
  • Two to three roles in Customer Marketing/Trade Category Management and Account Management/Field Sales are sought for candidates pursuing a Customer Development career.
  • Strong understanding of Vietnam's retail landscape, particularly independent chains, and experience working with distributors and field sales teams are required; DT/GT experience is a plus.
  • Analytical, planning, selling, negotiation, and stakeholder management skills are required, including the ability to influence customer decision makers.
  • Willingness to travel regularly for customer visits and market audits is required.
Responsibilities
  • Identify, acquire, and develop chain-store customers in the DT channel in Ho Chi Minh City, while managing selected existing chains to deliver sustainable, profitable growth.
  • Develop customer plans, strengthen partnerships with chain owners and buying teams, coordinate distributor and field execution, and lead cross-functional collaboration to improve sales, assortment, availability, visibility, and return on investment.
  • Develop annual and monthly account plans for assigned chains, aligned with DT channel priorities and company objectives.
  • Build a strong understanding of each chain's business model, shopper profile, store format, growth plan, and decision-making process.
  • Translate category and channel strategies into customer-specific priorities covering assortment, pricing, promotion, visibility, and distribution.
  • Identify whitespace, new-store openings, and expansion opportunities across existing and emerging chains in Ho Chi Minh City.
  • Deliver agreed turnover, growth, assortment, coverage, and execution KPIs for assigned accounts.
  • Manage account investments, promotional spending, and customer profitability within approved budgets and commercial guidelines.
  • Monitor sales performance, customer contribution, promotion effectiveness, stock levels, returns, claims, and outstanding payments, and implement corrective actions promptly.
  • Prepare accurate sales forecasts and demand inputs by customer and category to support supply planning and service levels.
  • Establish productive relationships with chain owners, buyers, operations teams, and other key customer stakeholders.
  • Prepare and conduct customer business reviews, presenting performance, opportunities, and clear joint action plans.
  • Negotiate listings, assortment, trade terms, promotions, secondary displays, new-store openings, and other commercial arrangements within delegated authority.
  • Convert customer agreements into clear execution priorities for distributor teams, sales supervisors, sales representatives, and merchandisers.
  • Conduct regular market visits across assigned chains to audit assortment, on-shelf availability, pricing, promotion, planogram compliance, visibility, and point-of-sale materials.
  • Work with customers and field teams to resolve out-of-stock, ordering, delivery, merchandising, payment, and store-level execution issues.
  • Partner with CSP, Marketing, Finance, Supply Chain, Customer Operations, and Field Sales to deliver customer plans from planning through execution.
  • Collaborate with distributor management and sales teams to ensure stock availability, order fulfillment, disciplined execution, and timely issue resolution.
Desired Qualifications
  • DT/GT experience is a plus.

About the company

Unilever makes and sells a wide range of everyday consumer goods, including foods, personal care, and home and cleaning products. Its products come from a large portfolio of brands manufactured at scale and distributed through global and local retailers, making them easy to access in many markets. The company stands out by offering a diversified mix of brands across multiple categories and regions, along with a history of strategic acquisitions and restructurings and a focus on sustainability. Its goal is to help people feel good, look good, and get more out of life by delivering trusted, affordable products at scale while pursuing sustainable growth and responsible business practices.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1872

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Simplify's Take

What believers are saying

  • H1 2026 sales grew 4.8%, with 4.2% volume growth and 20.3% margin.
  • Unilever completed a €1.5 billion buyback in June 2026 and raised its dividend 3%.
  • Zwitsal's sale and other divestitures free capital for higher-growth global brands.

What critics are saying

  • The McCormick food spin-off targets mid-2027, risking distraction and execution slippage.
  • Benzene and fragrance antitrust litigation in Connecticut and New Jersey continue in September 2026.
  • If Power Brands stall, Unilever becomes a shrinking beauty-and-home conglomerate with fading relevance.

What makes Unilever unique

  • Unilever owns 30 Power Brands driving 78% of turnover, simplifying execution in 2026.
  • Its New Haven innovation center concentrates fragrance, packaging, and AI R&D by spring 2029.
  • PaperFlex Consortium membership with P&G and Nestlé gives Unilever packaging R&D leverage competitors lack.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave
  • Performance Bonus
  • Group home and auto insurance discounts

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

0%
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