Brand Partnerships Manager

Italic 正在深圳招聘一名商务拓展与合作经理，负责接触和筛选中国品牌，推动他们通过 Italic 进入美国市场。这个岗位会和中国品牌方、工厂、创始人及渠道团队沟通，判断品牌和产品是否适合美国消费者，并推动从初次接触、商业方案、样品评估到合作落地的全过程。

我们希望候选人有 3-5 年零售、电商、品牌方、平台或分销相关的 BD、商务拓展、销售或合作伙伴经验。这个角色适合喜欢主动开拓、能把复杂合作讲清楚、并且能在中美商业语境之间切换的人。

工作职责

• 主动寻找、接触和跟进适合进入美国市场的中国消费品牌，重点关注家居、生活方式、服饰配件、美妆个护、消费电子及其他高潜力品类。

• 向品牌方清楚介绍 Italic 的美国市场分销、渠道和品牌增长机会，判断对方的需求、能力和合作意向。

• 建立并维护品牌候选名单、联系人、跟进状态、样品进度、商业条款和下一步行动。

• 和品牌方讨论基础合作条款，包括产品范围、供货能力、价格区间、渠道限制、市场支持和美国分销安排。

• 协调内部团队评估品牌和产品机会，包括产品质量、价格竞争力、供应稳定性、包装、合规风险和美国市场适配度。

• 推动从冷启动外联、初次会议、样品寄送、资料收集、商业沟通到合作落地的完整流程。

• 整理市场和品牌情报，持续发现中国品牌出海、跨境电商、DTC、Amazon、TikTok Shop 和零售渠道中的新机会。

• 和深圳及美国团队保持清晰沟通，及时同步进展、风险、阻塞点和需要决策的事项。

任职要求

• 常驻深圳，能够线下拜访品牌方、供应商、展会或合作伙伴。

• 3-5 年 BD、商务拓展、销售、渠道合作、品牌合作或平台招商经验，优先考虑零售、电商、消费品牌、跨境电商或分销相关背景。

• 有主动开发客户或合作伙伴的经验，能独立完成外联、会议沟通、跟进和推进。

• 理解中国品牌出海到美国市场时常见的问题，包括定位、渠道、定价、包装、合规、库存和品牌信任。

• 沟通清楚、反应快，能够把 Italic 的合作模式讲得具体、有说服力。

• 有较强的商业判断力，能快速判断一个品牌是否值得继续推进。

• 做事有条理，能长期维护大量线索、联系人和合作进度。

• 普通话流利，能用英文进行书面沟通；如果能进行英文商务会议更好。

加分项

• 有跨境电商、Amazon、Shopify、TikTok Shop、海外分销或美国零售渠道经验。

• 有消费品品牌方、贸易公司、平台招商、渠道销售或品牌代理经验。

• 熟悉深圳、广州、东莞、义乌、杭州等地的品牌、供应链或展会资源。

• 做过品牌出海、美国市场进入、分销代理、渠道合作或商务谈判。

• 能用 CRM、表格或其他工具清晰管理线索和销售漏斗。

Italic is hiring a Business Development & Partnerships Manager in Shenzhen to identify and work with Chinese brands that want to enter the U.S. market, with Italic acting as their U.S. distributor. This role owns outreach, qualification, relationship management, commercial discussion, sample coordination, and the handoff from promising brand lead to active partnership.

We are looking for someone with 3-5 years of BD, partnerships, sales, channel, retail, e-commerce, brand, or distribution experience. The right person is proactive, commercially sharp, organized, and comfortable moving between Chinese brand teams and a U.S.-market strategy.

Responsibilities

• Source, contact, and follow up with Chinese consumer brands that may be a fit for U.S. market entry through Italic.

• Explain Italic's U.S. distribution and market-entry opportunity clearly to founders, brand teams, factories, and channel partners.

• Build and maintain a pipeline of target brands, contacts, follow-up status, samples, commercial terms, and next steps.

• Discuss early partnership terms, including product scope, supply capacity, pricing, channel restrictions, market support, and U.S. distribution needs.

• Coordinate internal review of brand and product opportunities across product quality, pricing, supply reliability, packaging, compliance risk, and U.S. market fit.

• Own the full early-stage BD workflow from outbound outreach and first calls to sample collection, materials review, commercial discussion, and partnership handoff.

• Track market and brand intelligence across Chinese consumer brands, cross-border e-commerce, DTC, Amazon, TikTok Shop, and retail channels.

• Keep the Shenzhen and U.S. teams aligned with clear updates on progress, risks, blockers, and decisions needed.

Requirements

• Based in Shenzhen and able to meet brands, suppliers, trade-show contacts, and partners in person.

• 3-5 years of experience in BD, partnerships, sales, channel partnerships, brand partnerships, marketplace development, retail, e-commerce, consumer brands, cross-border commerce, or distribution.

• Experience proactively sourcing and developing customers or partners from initial outreach through follow-up and next-step execution.

• Good understanding of the challenges Chinese brands face when entering the U.S. market, including positioning, channel strategy, pricing, packaging, compliance, inventory, and trust.

• Clear communicator who can make Italic's partnership model feel concrete and credible.

• Strong commercial judgment and the ability to quickly assess whether a brand is worth pursuing.

• Organized enough to manage a large volume of leads, contacts, and partnership conversations over time.

• Fluent Mandarin and strong written English; spoken business English is a plus.

Helpful but Not Required

• Experience with cross-border e-commerce, Amazon, Shopify, TikTok Shop, overseas distribution, or U.S. retail channels.

• Experience at a consumer brand, trading company, marketplace, channel sales team, or brand agency.

• Familiarity with brand, supply-chain, or trade-show networks in Shenzhen, Guangzhou, Dongguan, Yiwu, Hangzhou, or similar cities.

• Experience with brand internationalization, U.S. market entry, distribution agreements, channel partnerships, or commercial negotiation.

• Ability to manage a lead pipeline clearly in a CRM, spreadsheet, or similar workflow tool.