Trade Marketing Coordinator
$24 - $28/hr
Mid, Senior
Bachelor of Arts (BA), Bachelor of Science (BS)
Seattle, WA, USA
HybridHybrid schedule: 3 days in the Seattle office and 2 days working remotely.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A Bachelor of Arts or Bachelor of Science degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Two to four years of hands-on marketing experience, ideally across email, digital marketing, demand generation, content marketing, or business-to-business marketing.
- Strong understanding of the marketing funnel and how campaigns generate awareness, engagement, leads, and conversion.
- Experience executing email marketing campaigns and familiarity with customer relationship management or marketing automation platforms.
- Strong writing skills and ability to translate marketing objectives into compelling audience-facing content.
- Ability to interpret campaign performance, identify key takeaways, and contribute recommendations.
- Curiosity and willingness to test new approaches and continually improve marketing performance.
- Understanding of broader marketing objectives and how campaign execution supports those goals.
- Strong project management skills and ability to manage multiple campaigns and deadlines simultaneously.
- Ability to work independently and collaborate across creative, marketing, sales, and other teams.
- Strong attention to detail and commitment to high-quality execution.
- Ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos in English, and communicate effectively in writing and orally.
- Ability to frequently sit, talk, hear, write, and type, and occasionally stand, walk, and reach with hands and arms.
Responsibilities
- Partner with the sales team to execute annual consortia and strategic account marketing plans, submit briefs to the creative team via Workfront, and ensure proper internal and external approvals.
- Track campaign performance, identify key takeaways, and contribute recommendations based on results.
- Support identification of opportunities to improve audience engagement and lead generation.
- Support development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation, and nurture campaigns.
- Translate marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action.
- Develop campaign briefs, messaging, and content with creative and internal stakeholders.
- Build and execute email campaigns using the company's marketing technology platforms.
- Support audience segmentation and targeting to improve relevance and campaign performance.
- Coordinate campaign calendars, creative development, testing, approvals, and deployment.
- Monitor open rates, click-through rates, conversions, and other key performance indicators, and identify insights and opportunities to improve performance.
- Support development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration.
- Support the ongoing webinar program to educate Travel Advisors, generate leads, and deepen brand engagement.
- Contribute webinar theme and topic ideas based on marketing priorities, audience needs, and business opportunities.
- Manage webinar promotion across email, social, and partner channels to maximize registration and attendance.
- Coordinate webinar speakers, presentations, rehearsals, and technology.
- Support participant engagement before, during, and after webinars.
- Execute post-webinar follow-up and support nurture activities to extend engagement beyond live events.
- Track webinar registrations, attendance, engagement, and subsequent actions, and recommend improvements to future programs.
- Maintain and update the Travel Advisor Resource Hub to keep content, tools, and resources current, relevant, and accessible.
- Support management and promotion of the Expeditions 360 training platform, including training content, updates, and initiatives to increase advisor participation and engagement.
- Help manage the Travel Advisor Facebook group, including content planning, posting, and community engagement.
- Coordinate the creation and distribution of trade marketing materials and event collateral.
- Support lead-generation initiatives, including tracking, reporting, and follow-up.
- Support additional Trade Marketing initiatives and campaigns as business priorities evolve.
Desired Qualifications
- Experience with Salesforce Marketing Cloud, HubSpot, or another email marketing or marketing automation platform.
- Experience with lead generation, nurture campaigns, audience segmentation, or lifecycle marketing.
- Experience developing or executing webinars as part of a broader marketing strategy.
- Familiarity with campaign measurement, A/B testing, and digital marketing analytics.
- Experience with Workfront or similar project management platforms.
- Experience in travel, hospitality, or another consumer-focused industry.
About the company
Lindblad Expeditions partners with National Geographic to offer premium expedition travel focused on marine exploration, conservation, and sustainable tourism. The company sells educational voyage packages that include guided tours, lectures, and exclusive access to remote locations, with guests traveling onboard ships equipped with kayaks, snorkeling gear, and underwater cameras. Trips feature interactions with scientists and naturalists to provide hands-on learning and field research opportunities. The main difference from competitors is its formal educational program and conservation emphasis, powered by the National Geographic partnership and a strong commitment to sustainable tourism, rather than generic sightseeing. The company aims to give adventure travelers, nature enthusiasts, and educational travelers immersive experiences that advance conservation, science communication, and responsible exploration of pristine environments.
Company Size
501-1,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
1979
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Simplify's Take
What believers are saying
- Q2 2026 revenue hit $199.2 million, with 91% occupancy and record net yield.
- September 15, 2026 acquisition added White Desert and Echo Charlie, lifting 2026 guidance.
- August 15, 2026 European river cruises opened a new product line with 2027 fleet growth.
What critics are saying
- A serious Antarctic accident or permit crackdown would devastate White Desert and Lindblad’s brand.
- LIND trades near 247 times forward earnings, leaving little room for booking or margin disappointments.
- European river and Antarctic expansion increases integration complexity and capital strain before 2027 returns.
What makes Lindblad Expeditions unique
- National Geographic-Lindblad pairs expedition storytelling with premium access across seven continents.
- White Desert and Echo Charlie extend Lindblad beyond ships into air and land luxury travel.
- Founder-led brands like Patrick Woodhead preserve niche authenticity inside Lindblad’s acquisition platform.
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Benefits
- Health Insurance
- 401(k) Company Match
- Long-Term Disability
- Life Insurance
- Vision Insurance
- Dental Insurance
- Flexible Spending Account/Flexible Spending Account
- Pre-Tax Commuter Benefit
- Paid Holidays
- Floating Holiday Options
- Unlimited Paid Time Off
- Paid Vacation