Director of Sales - Executive Education

Location

ST. LOUIS, MO 63130



Scheduled Hours

37.5

Position Summary

The Director of Sales is responsible for global sales efforts for Executive Education. The position develops and executes strategies that generate revenue growth through proactive outreach, relationship development, consultative sales, and strategic partnerships. This position is accountable for meeting established business development, enrollment, pipeline, and revenue objectives while expanding awareness and market presence for Executive Education offerings.

Job Description

Lead Sales and Revenue Growth

Develop and execute a comprehensive sales strategy that generates revenue growth across Executive Education open enrollment, certificate, and custom programs.  This position is accountable for meeting established revenue goals through proactive sales, relationship development, and strategic outreach activities.

Responsibilities include:

• Develop and maintain relationships with organizational decision-makers, and strategic partners to generate new business opportunities.
• Lead proactive sales efforts through organizational buyer (B2B) sales strategies.
• Identify, cultivate, and advance prospective clients and participants through all stages of the sales pipeline.
• Develop and execute outreach strategies that create sustainable enrollment and revenue pipelines rather than relying solely on inbound inquiries.
• Conduct consultative sales meetings and discovery conversations with corporate executives, HR, Learning & Development leaders, government agencies, alumni, and prospective participants.
• Collaborate with the Assistant Dean on custom program opportunities, proposal development, and contract negotiations.
• Meet established enrollment, pipeline, and revenue goals.

Develop and Manage Strategic Business Development Channels

Develop, cultivate, and manage business development channels that increase awareness of Executive Education and generate future opportunities.

Responsibilities include:

• Identify and cultivate alumni in leadership and organizational decision-making positions through LinkedIn research and other outreach activities.
• Develop relationships with HR, Talent, and Learning & Development associations and professional organizations.

Pipeline Management and Business Development Operations

Maintain accurate sales pipeline information and use CRM tools to support business development planning and decision-making.

Responsibilities include:

• Maintain complete and accurate CRM records, including prospect activity, next steps, and pipeline progression.
• Monitor and report on business development activity, enrollment pipeline, and revenue forecasts.
• Participate in regular pipeline review meetings and recommend strategies to advance opportunities.
• Evaluate outreach effectiveness and recommend adjustments to improve lead generation, conversion, and enrollment outcomes.
• Perform other duties as assigned.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

A diploma, certification or degree is not required.

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

No specific work experience is required for this position.

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

Business Development Manager, Sales Executive, Or Related Role (5 Years)

Skills:

Business Development, Client Relations, Client Relationship Management, Communication, Consultative Selling, Relationship Management, Revenue Growth, Sales, Sales Presentations, Strategic Alliances, Strategic Selling

Grade

G14

Salary Range

$75,200.00 - $128,800.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email[email protected]or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity or shared ancestry, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. As a federal contractor, the university maintains affirmative action programs to implement its equal employment opportunity policy for individuals with disabilities and protected veterans, in accordance with Section 503 of the Rehabilitation Act of 1973, as amended, and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 (VEVRAA), as amended.